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Audi: Halloween

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Advertising Agency: Saatchi & Saatchi, Bulgaria
Published: December 2012

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5 comments

Spanky's picture
Spanky
4898 pencils

I'm sorry, but that was just painful to watch. If I caught you sticking that crap on my car, I'd punch you in the vagina.

Nike Diesel's picture
Nike Diesel
13339 pencils

twice

kleenex's picture
kleenex
26866 pencils

BUTT did it sell more cars though???

JordanDunlop's picture
JordanDunlop
10 pencils

Cool, but it's been done before with a better execution. http://adsoftheworld.com/media/ambient/mini_dressup_for_halloween

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