Audi: Halloween

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Advertising Agency: Saatchi & Saatchi, Bulgaria
Published: December 2012

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5 comments

4722 pencils

SpankyThursday, January 17, 2013 - 12:55

I'm sorry, but that was just painful to watch. If I caught you sticking that crap on my car, I'd punch you in the vagina.

13048 pencils

Nike DieselFriday, January 18, 2013 - 07:07

twice

15726 pencils

kleenexThursday, January 17, 2013 - 12:51

BUTT did it sell more cars though???

10 pencils

JordanDunlopThursday, January 17, 2013 - 15:27

Cool, but it's been done before with a better execution. http://adsoftheworld.com/media/ambient/mini_dressup_for_halloween

28 pencils

PierrePochTuesday, February 19, 2013 - 17:02

the firstone .... http://adsoftheworld.com/media/ambient/mercedesbenz_first_impression

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