Audi Brazil: Instant Valuation Billboard

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simoes
Digital Creative Directors: Luciana Haguiara, Sandro Rosa
Creatives: Andre Sallowicz, Dudu Barcelos, Isabela Albero, Filipe Medici
Programming: Cricket Design
RTVC: Vera Jacinto, Rafael Motta, Diego Villas Bôas
Project Manager: Gláucia Fortes
Producer: Fuego
Digital Production Director: Fernando Boniotti
Account Executives: Fernanda Antonelli, Pedro Franco, Isabela Filippi
Media: Flavio De Pauw, Isabela Albero, Renan Magri
Published: April 2014


Mr. Phill's picture
Mr. Phill
131 pencils

Great media idea!!

sold's picture
3219 pencils

isn't too much work for few result?
this can't convince me that the used car had a better valuation
is this a good argument to trade my bmw by an audi? i doubt

Dzsoi's picture
6312 pencils

I agree with sold, moreover, most drivers would take it off and throw it in the nearest bin -> no message at the exit.

NICE DAY's picture
31 pencils

Its all about sell car and incite a new consumer to go in store. I Love it!

kleenex's picture
31485 pencils

Nice concept, BUTTT if the if the car had a very bad sounding engine the people looking at the car would not know though.

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