Audi: Australia. Land of quattro.

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, TV commercial – designed to be instantly and infinitely remixable from the comfort of your couch.

Advertising Agency: Holler, Sydney, Australia
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Director: Yanni Kronenberg
Published: July 2013

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kleenex's picture
27210 pencils

concept is coll, just not sure many people will even create an ad to share.

monoliz's picture
1326 pencils

people will play with it. good

certaintly's picture
4060 pencils

too much for a fake result

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