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Audi: Australia. Land of quattro.

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, TV commercial – designed to be instantly and infinitely remixable from the comfort of your couch.

Advertising Agency: Holler, Sydney, Australia
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Director: Yanni Kronenberg

Published: 
July 2013

4 comments

kleenex's picture
kleenex
41128 pencils

concept is coll, just not sure many people will even create an ad to share.

CrackerJackWorks's picture
CrackerJackWorks
18100 pencils

pretty neato

monoliz's picture
monoliz
1304 pencils

people will play with it. good

certaintly's picture
certaintly
3994 pencils

too much for a fake result

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