Auckland City Council: Sharks

In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don't step into danger.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen
Illustrator: Marc Spijkerbosch
Art Directors: Basil Christensen
Copywriters: Charlotte Henry, Damon O'Leary

17 comments

Guest's picture
Guest

My view is: This type of art became so popular that it's just too late to use it as a vehicle for ad.
Sorry, but no credit for this.

Guest's picture
Guest

yeah. don't these people look at ad annuals?

AdvMan's picture
AdvMan
299 pencils

Used many time. Sıklıkla kullanılmış bir çalışma, görsel zenginlik ve mesajı okutma başarısı dışında kalıcı bir marka bilinirliğine katkı sağlayacağını düşünmüyorum.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

Guest's picture
Guest

done and the drawing should be on the road where the danger is, not the sidewalk.

Guest's picture
Guest

if you put it on the road no one will actually see it.. also, this ad is to show danger not create it.. someone dumb enough is bound so run in the road during traffic.

Guest's picture
Guest

So you should warn pedestrians of the danger when they're already on the road?

izmild's picture
izmild
770 pencils

I just think it's a good way to solve the problem by reminding picture...

Blair Semenoff's picture
Blair Semenoff
651 pencils

Really good, it would be nearly impossible to walk by that and not read the message!

Guest's picture
Guest

It would be pretty easy to walk by that from any other angle and not be ABLE to read the message.

Guest's picture
Guest

This is like having a billboard with big side boards that don't let anyone see it except for people staring straight on. Stupid.

Guest's picture
Guest

you will get run over while trying to read and it will not save anything

Guest's picture
Guest

what a rubbish

Guest's picture
Guest

Just doesn't work. Another piece of crap from the Kiwis.

Guest's picture
Guest

it should be on the road, you can still read it when you're standing on the sidewalk dumbass.

Guest's picture
Guest

Yes, when the road is quiet I guess.

Guest's picture
Guest

You guys are so stupid. They shouldn't be reading while crossing the road. They had these on the sidewalk so that people can see/read it before crossing. Think before you judge, dumbasses!

izmild's picture
izmild
770 pencils

It's just an exhibition of art. But It could work for awareness...

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