Auckland City Council: Lava

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don't step into danger.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen
Illustrator: Marc Spijkerbosch
Art Directors: Basil Christensen
Copywriters: Charlotte Henry, Damon O'Leary


Guest's picture

this one i like best but i dont like the insight of all three. seen way to often.

AdvMan's picture
299 pencils

Used many time. Sıklıkla kullanılmış bir çalışma, görsel zenginlik ve mesajı okutma başarısı dışında kalıcı bir marka bilinirliğine katkı sağlayacağını düşünmüyorum.

İyi Reklam, Kötü Reklam

brc912's picture
105 pencils

This has been done before, but that is not what makes me dislike this the most. It is the artwork itself. Compared to other artists that I have seen creating this form of art, these are very amateur. If you are going to copy a concept you need to take it to the next level, not create something that moves the idea backwards.

Guest's picture

where have u seen it before?

Guest's picture

I don't think the issue is that it was done before. Just because you've seen something doesn't mean it's not effective at communicating for the client. For me the problem is the cartoonish artwork. To be effective these should look hyper-realistic.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Great art work on all 3! What pedestrian wouldn't stop and read the statistics and tell someone about the message? That's effective advertising!!

pawan nimrani's picture
pawan nimrani
44 pencils

such an effective job.

StarlaY's picture
310 pencils

well, needless to say, this execution will only work from a certain angle, due to the nature of the artwork, perspective etc. The rest of the pedestrians who do not stand in the perfect angle it's just a distorted visual and it's a huge weakness for an ad campaign. don't u think so?

“Inspiration exists, but it has to find us working.” Picasso.

adster's picture
34 pencils

absolutly. 100%

mattndan's picture
953 pencils

I think it works perfectly. It's gets your attention and would certainly make you think twice before crossing.

Guest's picture

was this picture chalk drawn onto pavement, if so pretty good? or photoshop'd for mock presentation to client???

Guest's picture

Who cares whether it's less realistic? The whole point is to get people to notice it. Not everyday you see colorful art on the sidewalk.

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