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Published/Aired: 
January 2009
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Description: 

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don't step into danger.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen
Illustrator: Marc Spijkerbosch
Art Directors: Basil Christensen
Copywriters: Charlotte Henry, Damon O'Leary

Comments (12)

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Highest Rated

Guest's picture
Guest

Who cares whether it's less realistic? The whole point is to get people to notice it. Not everyday you see colorful art on the sidewalk.

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