Beautify your city, Bushy hedge rubbish bags

December 2010
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Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Group Account Director: Louise Kuegler
Account Director: Celeste Pulman

Comments (11)

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NZeye's picture
3 Activity Scores

This is really scammy. I live in Auckland and most rubbish in the CBD goes in to wheelie bins, not rubbish bags laying on the curbside. This would have been set up purely to be photographed for an ambient award entry. The photograph looks heavily retouched and I'd bet my bottom dollar that the majority of the people working in the CBD have never seen these bags, unless they happened to walk by as the photo shoot was happening. Shame on you Colenso, you can do better work than this.