Aubade: French Art of Loving



For three weeks, in the evening and in three principal Paris districts, three women made ''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it's DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, www.frenchartofloving.com. Then, she continued her show behind the new curtains.

Advertising Agency: Chainsaw, France
Creative Director: Alban Penicaut
Copywriters / Art Directors: Hugo Denisqueinec, Benjamin Menager

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17 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice ambient idea hehe. Sure to get some attention in that street.

Guest's picture
Guest

I get an error message when I try to access their site:

Forbidden

You don't have permission to access / on this server.

Janae's picture
Janae
385 pencils

maybe the server is just for france.
good campaigne. nearly no budget - just the print for one curtain - and a huge response.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

C'est interessant...

I wonder how many guys tried to get into that appartment?

Advertising @ chinaSMACK
http://advertising.chinasmack.com

CuriousPencil's picture
CuriousPencil
4227 pencils

Yeah I wondered the same. Hopefully France still has some sense of decency and she won't have to move or look out for stalkers.

thedesignaddict's picture
thedesignaddict
5329 pencils

French attitudes are very different - in a good way; http://www.youtube.com/watch?v=IQGhq0IlVok

WYK's picture
WYK
14 pencils

Perhaps its really mend for the French.

vagdz's picture
vagdz
245 pencils

Bravo. Super job.

Guest's picture
Guest

super super super ! this is real ambient.

Roshan Quintus's picture
Roshan Quintus
669 pencils

super ! This is real ambient.

bite me

Guest's picture
Guest

EPICA. SIMPLY EPICA.

Guest's picture
Guest

ambient, with a lot of virality.

alvaropc89's picture
alvaropc89
63 pencils

Creo que la marca pasa desapercibida.

clayology com's picture
clayology com
235 pencils

Nice Idea! Unique!:)

Ads u create needs Attention!! http://www.claycardstudio.com

CommandZ's picture
CommandZ
2472 pencils

Très bonne idée ambiant.

Dzsoi's picture
Dzsoi
5268 pencils

Hot girl in a hot campaign, really rare!

raulbanderas's picture
raulbanderas
357 pencils

cool very cool

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