Atzum The Task Force on Human Trafficking: Women to go

Advertising ‏Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Executive Creative Director: Tzur Golan
‏Creative Director: Yariv Twig
‏Copywriter: Sharon Refael, Oren Meir
‏Art Director: Gil Aviyam
‏Executive Creative Director, Branding: Zeev Ravid
‏Designer, Branding: Gilad Boby
‏Executive Client Director: Tal Fishbain
‏Account Supervisor: Yael Yuz
‏Account Executive: Lia Gat
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Vered Golan
‏Planner: Ayelet Esformes
‏Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy
‏Meishav Manager: Ziv Yom-Tov
‏Creative Director, Interactive: Sagi Blumberg, Roy Cohen
‏Copywriter, Interactive: Liron Ben-Yacov
‏Art Director, Interactive: Dan Kashani
‏Production Company: Eyal Naor EXP
‏Director: Roy Shalem
‏Photography: Eyal Nevo
‏Media: Union
‏Actors Agency: Levana Hakim
‏Makeup and hair: Merav Levison, Betty Pakado
‏Costumes: Yael Shenberger
‏Recording Studios: Shapam, Soundhouse
‏Narrator: Oded Davidoff

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10 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It makes sense one one side (to get attention and showing the problem) but on the other side it makes no sense (doing exactly what they are trying to fight).

maxchionh's picture
maxchionh
255 pencils

I agree... it seems to me that this campaign contradicts the message they are trying to send... I feel that ppl who frequent the trade will be "turned-on" rather than "off" on seeing the display of women...

Guest's picture
Guest

An excellent campaign against Human trafficking. It has become a global issue. here are the few stories of the modern day slavery victims, it provides us a compelling look into this dark, inhuman, and exploitative world and shows how each one of us can help to prevent modern-day slavery.

do watch it http://www.cultureunplugged.com/play/479

yogesh_cu's picture
yogesh_cu
2 pencils

This indeed is an wonderful campaign Human trafficking has become a global issue. here are the few stories of the modern day slavery victims, it provides us a compelling look into this dark, inhuman, and exploitative world and shows how each one of us can help to prevent modern-day slavery.

do watch it http://www.cultureunplugged.com/play/479

DBB's picture
DBB
1215 pencils

I think its cannes 2006-7 or something :)
great idea..

Guest's picture
Guest

I don't think this is contradicting. C'mon, it doesn't take a genius to understand they're trying to get people's attention to make their point.

CommandZ's picture
CommandZ
2472 pencils

Clearly. Yes it's better to err on the side of the target being intelligent enough to get it, instead of dumbing it down.
I do think the girl in the hoodie is hot though. Is that wrong?

andyStock's picture
andyStock
666 pencils

I think it works but only on the proviso that the girls look glum and unhappy.

Were the girls all smily and happy then it would certainly contradict the message.

Guest's picture
Guest

SO OLD......

bobble's picture
bobble
24 pencils

exellent!

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