Atzum The Task Force on Human Trafficking: Women to go
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael, Oren Meir
Art Director: Gil Aviyam
Executive Creative Director, Branding: Zeev Ravid
Designer, Branding: Gilad Boby
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Lia Gat
Head of Strategic Planning: Yoni Lahav
Planning Director: Vered Golan
Planner: Ayelet Esformes
Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy
Meishav Manager: Ziv Yom-Tov
Creative Director, Interactive: Sagi Blumberg, Roy Cohen
Copywriter, Interactive: Liron Ben-Yacov
Art Director, Interactive: Dan Kashani
Production Company: Eyal Naor EXP
Director: Roy Shalem
Photography: Eyal Nevo
Media: Union
Actors Agency: Levana Hakim
Makeup and hair: Merav Levison, Betty Pakado
Costumes: Yael Shenberger
Recording Studios: Shapam, Soundhouse
Narrator: Oded Davidoff
10 Comments
It makes sense one one side (to get attention and showing the problem) but on the other side it makes no sense (doing exactly what they are trying to fight).
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I agree... it seems to me that this campaign contradicts the message they are trying to send... I feel that ppl who frequent the trade will be "turned-on" rather than "off" on seeing the display of women...
An excellent campaign against Human trafficking. It has become a global issue. here are the few stories of the modern day slavery victims, it provides us a compelling look into this dark, inhuman, and exploitative world and shows how each one of us can help to prevent modern-day slavery.
do watch it http://www.cultureunplugged.com/play/479
This indeed is an wonderful campaign Human trafficking has become a global issue. here are the few stories of the modern day slavery victims, it provides us a compelling look into this dark, inhuman, and exploitative world and shows how each one of us can help to prevent modern-day slavery.
do watch it http://www.cultureunplugged.com/play/479
I think its cannes 2006-7 or something :)
great idea..
I don't think this is contradicting. C'mon, it doesn't take a genius to understand they're trying to get people's attention to make their point.
Clearly. Yes it's better to err on the side of the target being intelligent enough to get it, instead of dumbing it down.
I do think the girl in the hoodie is hot though. Is that wrong?
I think it works but only on the proviso that the girls look glum and unhappy.
Were the girls all smily and happy then it would certainly contradict the message.
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SO OLD......
exellent!