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Attention

Published/Aired: 
July 2007
Description: 

Two consecutive pages.

Advertising Agency: TBWA, Vienna, Austria

Comments (22)

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Highest Rated

euclid the greek mathematician's picture
euclid the gree...
Activity Score 98

i think it was the head that got out the windshield and the body was left at the backseat . . . yuck!

darrenalawi's picture
darrenalawi
Activity Score 146

Harsh but true, the family seems a bit fake though, and the car could be a bit better.

Darren Alawi
Creative web & brand design
http://www.darrenalawi.com/blog

xiake1314's picture
xiake1314
Activity Score 14
Brainsugar's picture
Brainsugar
Activity Score 1627

So impactfull in a film. So weak in a press ad...

Bauducco's picture
Bauducco
Activity Score 297

I liked it.

Sharp's picture
Sharp
Activity Score 216

The hole in the windshield should be a bit bigger no?

euclid the greek mathematician's picture
euclid the gree...
Activity Score 98

i think it was the head that got out the windshield and the body was left at the backseat . . . yuck!

darrenalawi's picture
darrenalawi
Activity Score 146

Thats a really good point, I am ashamed I didn't spot that, its big enough for a mouse or something.

ShaniG's picture
ShaniG
Activity Score 17214

It looks a bit comic for me,
and achieves the wrong emotional reaction.

Babi's picture
Babi
Activity Score 152

Yeah I agree it seems a little bit fake; the hole is too small and how come there is no blood? Not that I like blood but in this case I guess there should be some...

fractalrene's picture
fractalrene
Activity Score 1504

The idea, good. The use of media, good. The art direction can be better. As some have said, the acting/posing is terrible, too fake, as well as the car; it should have more damage.

doworkson's picture
doworkson
Activity Score 242

cool idea, just looks a little over the top. they almost make me want to laugh because they are executed so comically. and the yellow font and exclamation point add to the slapstick.

the little girl should have been sitting back with headphones on texting on her phone like most kids would while driving with their parents.

and that hole is way too small.

Joe76's picture
Joe76
Activity Score 772

So nothing really happened to the car except for the broken window? Hey wait, something is missing... Oh oh!

Joe76's picture
Joe76
Activity Score 772

Not even the rearview mirror moved! :S

Lewis Hamilton's picture
Lewis Hamilton
Activity Score 8

it seems pretty fake to me. Should pay more attention to some details.

JUANcho's picture
JUANcho
Activity Score 50

Added to the size of the hole, the fathers should have been more hurted...

Maxwedge's picture
Maxwedge
Activity Score 558

Works instantly, in any language.

picturejockey's picture
picturejockey
Activity Score 658

If you have a problem child and you can't put her up for adoption, take her for a nice long drive in the country side.

http://www.navinharish.org

itch's picture
itch
Activity Score 806

there is the rearview mirror that doesn't move or even the small hole. but still, this idea works instantly! bravo!

* it's not how good you are. it's how good you want it to be *

deep_tracy's picture
deep_tracy
Activity Score 588

tell me something i don't know. i can see this as a light or reminder on the dash. but as an ad? i don't think so.

kalpesh78's picture
kalpesh78
Activity Score 2578

good riddance

ideas....30 minutes nahi toh free.

oshe's picture
oshe
Activity Score 852

booooo, its so direct and bored, and the photo, its really bad

··o.s.h.e··

joalguvi's picture
joalguvi
Activity Score 54

kinda weak line, it should have been something like "seatbelts keep families together"

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