darrenalawi's picture
146 pencils

Harsh but true, the family seems a bit fake though, and the car could be a bit better.

Darren Alawi
Creative web & brand design

xiake1314's picture
14 pencils
Brainsugar's picture
1624 pencils

So impactfull in a film. So weak in a press ad...

Bauducco's picture
297 pencils

I liked it.

Sharp's picture
216 pencils

The hole in the windshield should be a bit bigger no?

euclid the greek mathematician's picture
euclid the gree...
98 pencils

i think it was the head that got out the windshield and the body was left at the backseat . . . yuck!

darrenalawi's picture
146 pencils

Thats a really good point, I am ashamed I didn't spot that, its big enough for a mouse or something.

ShaniG's picture
17214 pencils

It looks a bit comic for me,
and achieves the wrong emotional reaction.

Babi's picture
152 pencils

Yeah I agree it seems a little bit fake; the hole is too small and how come there is no blood? Not that I like blood but in this case I guess there should be some...

fractalrene's picture
1504 pencils

The idea, good. The use of media, good. The art direction can be better. As some have said, the acting/posing is terrible, too fake, as well as the car; it should have more damage.

doworkson's picture
242 pencils

cool idea, just looks a little over the top. they almost make me want to laugh because they are executed so comically. and the yellow font and exclamation point add to the slapstick.

the little girl should have been sitting back with headphones on texting on her phone like most kids would while driving with their parents.

and that hole is way too small.

Joe76's picture
772 pencils

So nothing really happened to the car except for the broken window? Hey wait, something is missing... Oh oh!

Joe76's picture
772 pencils

Not even the rearview mirror moved! :S

Lewis Hamilton's picture
Lewis Hamilton
8 pencils

it seems pretty fake to me. Should pay more attention to some details.

JUANcho's picture
50 pencils

Added to the size of the hole, the fathers should have been more hurted...

Maxwedge's picture
558 pencils

Works instantly, in any language.

picturejockey's picture
658 pencils

If you have a problem child and you can't put her up for adoption, take her for a nice long drive in the country side.


itch's picture
806 pencils

there is the rearview mirror that doesn't move or even the small hole. but still, this idea works instantly! bravo!

* it's not how good you are. it's how good you want it to be *

deep_tracy's picture
588 pencils

tell me something i don't know. i can see this as a light or reminder on the dash. but as an ad? i don't think so.

kalpesh78's picture
2578 pencils

good riddance

ideas....30 minutes nahi toh free.

oshe's picture
852 pencils

booooo, its so direct and bored, and the photo, its really bad


joalguvi's picture
54 pencils

kinda weak line, it should have been something like "seatbelts keep families together"

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