Asthma Foundation: Suffocation

Help New Zealand children breather easier.

Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Tom Paine
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
Via: bestadsontv

27 comments

Guest's picture
Guest

great visual - and use of media. but looking at this I dont think Asthma or loss of breath - I think killed and murder.

Guest's picture
Guest

Not to mention child abuse

picktokyo's picture
picktokyo
1404 pencils

isn't asthma killing children? so it works better respectively

Guest's picture
Guest

why the child on a plastic bag, this kind make nonsence!

munirgee's picture
munirgee
454 pencils

This campaign is for Children of the New Zealand. A right targeted picture... :)

ace85le's picture
ace85le
3939 pencils

Great work. Works for me.

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Guest's picture
Guest

agree. good media.

munirgee's picture
munirgee
454 pencils

Great Ad !

zaina's picture
zaina
85 pencils

great ad i think the idea is smart , but as they mentioned it seems more related to child abuse than asthma

Guest's picture
Guest

Asthma is not being able to breath. I think that's what this does very greatly. I also find it great.

shortafella's picture
shortafella
1059 pencils

done it was awarded in cannes 2002

Guest's picture
Guest

wasn't that for condoms?

Juan Cabral's picture
Juan Cabral
709 pencils

Done technique, but still effective.

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mikeelrapido's picture
mikeelrapido
1929 pencils

Great!!!

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rolling.stone's picture
rolling.stone
2740 pencils

it solves the purpose. its nice

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Guest's picture
Guest

Similiar to an award winning ad from South Africa's Pendoring and Loerie awards, 2008

Marlus Lau's picture
Marlus Lau
1806 pencils

Very good.

Guest's picture
Guest

Strong ad, great idea!!!! congratulations Ogilvy.

rits's picture
rits
74 pencils

i like it

Guest's picture
Guest

It would of scared the crap out of me if I picked up the issue, turned it around, and saw this image. But it would also make me much more likely to look into the Foundation.

Guest's picture
Guest
Guest's picture
Guest
Guest's picture
Guest

Great and strong adv, but what does it try to ask people to do?

Guest's picture
Guest

to the "done" parrots

no idea is an island guys

Guest's picture
Guest

Good media, but I agree. It doesn't make me think asthma. It looks more like the kid is being sufficated to death... That might be the point, but it looks like murder!

Guest's picture
Guest

Great!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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