Asthma Foundation: Suffocation
Help New Zealand children breather easier.
Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.
Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Tom Paine
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
Via: bestadsontv
27 Comments
great visual - and use of media. but looking at this I dont think Asthma or loss of breath - I think killed and murder.
Not to mention child abuse
isn't asthma killing children? so it works better respectively
why the child on a plastic bag, this kind make nonsence!
This campaign is for Children of the New Zealand. A right targeted picture... :)
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Great work. Works for me.
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agree. good media.
Great Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
great ad i think the idea is smart , but as they mentioned it seems more related to child abuse than asthma
Asthma is not being able to breath. I think that's what this does very greatly. I also find it great.
done it was awarded in cannes 2002
hopa, scuze
wasn't that for condoms?
Done technique, but still effective.
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And I am not the real Juan Cabral, guys. So sorry for that!
Great!!!
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yeah, very similar to a BRONZE LION :
http://www.joelapompe.net/2009/10/28/breathtaking2/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
it solves the purpose. its nice
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Similiar to an award winning ad from South Africa's Pendoring and Loerie awards, 2008
Very good.
Strong ad, great idea!!!! congratulations Ogilvy.
i like it
It would of scared the crap out of me if I picked up the issue, turned it around, and saw this image. But it would also make me much more likely to look into the Foundation.
a german work, released in may 2009:
http://www.marketing-blog.biz/archives/747-Plastiktuete-oder-Folterins...
very similar. a work released may 2009
http://www.marketing-blog.biz/archives/747-Plastiktuete-oder-Folterins...
Great and strong adv, but what does it try to ask people to do?
to the "done" parrots
no idea is an island guys
Good media, but I agree. It doesn't make me think asthma. It looks more like the kid is being sufficated to death... That might be the point, but it looks like murder!
Great!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!