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Milk is not just for children

Agency: 
Published/Aired: 
July 2013
Description: 

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

Advertising Agency: Mosaicoon + Orange, Italy
Creative Director: Nicola Morello
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Account: Fabiana Cumia
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani

Comments (6)

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Highest Rated

laurentb's picture
laurentb
Activity Score 293

WTF???

pierrelastname's picture
pierrelastname
Activity Score 2869

common... is it an ad...?

kleenex's picture
kleenex
Activity Score 43452

This got the green light?!?!?!?

morse's picture
morse
Activity Score 17364

This won't do good to the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
gonndo
Activity Score 1094

Hi!!! I'm Jhonny Knoxville and this is NOT GOOD!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Sistol77's picture
Sistol77
Activity Score 9

A good way to approach the milk to young adult...I like it!
Maybe needs more bad sketches...

laurentb's picture
laurentb
Activity Score 293

WTF???

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