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Assolatte: Milk is not just for children

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

Advertising Agency: Mosaicoon + Orange, Italy
Creative Director: Nicola Morello
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Account: Fabiana Cumia
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani

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6 comments

pierrelastname's picture
pierrelastname
2869 pencils

common... is it an ad...?

kleenex's picture
kleenex
25210 pencils

This got the green light?!?!?!?

morse's picture
morse
14994 pencils

This won't do good to the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
gonndo
1092 pencils

Hi!!! I'm Jhonny Knoxville and this is NOT GOOD!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Sistol77's picture
Sistol77
9 pencils

A good way to approach the milk to young adult...I like it!
Maybe needs more bad sketches...

laurentb's picture
laurentb
177 pencils

WTF???

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