Assolatte: Milk is not just for children

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

Advertising Agency: Mosaicoon + Orange, Italy
Creative Director: Nicola Morello
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Account: Fabiana Cumia
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani

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pierrelastname's picture
2869 pencils

common... is it an ad...?

kleenex's picture
26796 pencils

This got the green light?!?!?!?

morse's picture
15532 pencils

This won't do good to the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
1092 pencils

Hi!!! I'm Jhonny Knoxville and this is NOT GOOD!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Sistol77's picture
9 pencils

A good way to approach the milk to young adult...I like it!
Maybe needs more bad sketches...

laurentb's picture
177 pencils


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