ASICS: The Next Epic Challenge

We built a 16 foot tall wooden horse, which also happens to be a personal trainer and a cross training gym on wheels, which taunts people until they take the ASICS Epic challenge. Try out the pull up bar, push ups, rope climb, Olympic rings and tsunami ropes, and the horse rewards you with a prize. We wanted to encourage people to get into training in a big way, so we had to come up with an equally big idea to inspire people.

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Associate Creative Director: Simone Nobili
Production Manager: Cristi Perkins
Broadcast Director: Mickey Strider
Video Production: Cooper Media Group
Editing: Dave Friz


monoliz's picture
1326 pencils

concept is nice. i liked it

kleenex's picture
36242 pencils

Loved it. What prize did they get??

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