ASICS: Bus
Proud sponsor of the ING New York City Marathon.
ASICS. NYC is my running partner.
Advertising Agency: Vitro Robertson, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Photographer: Chris Wimpey
Associate Creative Director/ Copywriter: Justin Ebert
Associate Creative Director/Art Director: Taylor Crawford
Art Directors: Matt Dimmer, David Reyes
Released: October 2007
6 Comments
Not quite up to the Jews & Taxi Driver idea mark... but very nicely executed.
>>>> That's not an ad. THIS is an ad.
nice.
but, the same problem as in China, passangers can slide the windows and then cut the head:)
from guangzhou/canton china
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Does it work without the busdriver walking?
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I like all of these. I kinda wanna see what you would put on the front and back of the bus. :)
This bus drove past me 4 times on Saturday and not once did I catch on to the little message stating that Asics is a sponsor of the NYC marathon. It doesn't wark when the bus is speeding down the street. Having that message on the back would be a good idea. That way when people are staring at confusion as to why there are people with cups on the side of a tour bus, the answer will be right in front of them.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
I still don't get it!!!
Are they begging for change?
Like to think they're handing water, but it seems too far fetched for me!