17 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

i love the idea...don't think its been done before!

~ old habits die hard, older ones never do ~

andreis's picture
andreis
285 pencils

is that the first thing you think about, if it was done before? and what if it was done? you will hate it?

sick of "done" comments here...

--
cargocollective.com/andrei

consolidated.db's picture
consolidated.db
545 pencils

this style of comment is so done

Luis Maram's picture
Luis Maram
252 pencils

Great. Big idea + small budget. Great.

alvinpck's picture
alvinpck
1467 pencils

How many is "numerous"?
The shelves are filled with...thousands of books?

...
http://alvinpck.deviantart.com/gallery/

funky_frogii's picture
funky_frogii
2536 pencils

gooooooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Totto's picture
Totto
685 pencils

Fantastic.simple.exclusive.

Intelligent ads are the need of the hour.

krishhh's picture
krishhh
24 pencils

Effective and nice work.

puppiepoppy's picture
puppiepoppy
1636 pencils

Effective...if only the 'good for nothing' creative teams go out and start spending weeks putting bookmark on each book in that darn place. Then, a few more months on other bookstores as well.

I guess the best way is to put them into the juries' book.

laksh08's picture
laksh08
111 pencils

realy good

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

This is very nice. Very good insight,

dclxvi

sameerarc's picture
sameerarc
15 pencils

Nice Idea.
For those who are commenting that "this idea has been done before", the answer is that there is some related connection through out our minds and because of that some time we might feel that we share or think same idea.
Only the message or visual should not exceptional from the thought.

JAGGY's picture
JAGGY
1382 pencils

Congrats guys!

Jaggy, MICA Ahmedabad

JediByKnight's picture
JediByKnight
184 pencils

simply awesome. rocking, jay, i hope it wins.

Guest's picture
Guest

Defining or tracing "doneness" of an idea is quite beyond absolute possibility.

The campaign is great.

vishalsinghghosh's picture
vishalsinghghosh
14 pencils

Good one..

Vishal G

raavigeorgian's picture
raavigeorgian
2444 pencils

really good and economical as well

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