Aseema Charitable Trust: Bookmark

Aseema Charitable Trust: Bookmark
Average: 5 (22 votes)

Kids at Aseema love to read too.

Advertising Agency: TBWA, Mumbai, India
Creative Directors: Sean Colaco, Rahul Ghosh
Art Director / Photographer: Manas Thorat
Copywriter: Jay Shah
Other additional credits: Ajay Damania, Shashank Patrale, Dilip More
Released: November 2007

17 comments

chintan ruparel's picture
1516 pencils
chintan ruparel

i love the idea...don't think its been done before!

~ old habits die hard, older ones never do ~

andreis's picture
285 pencils
andreis

is that the first thing you think about, if it was done before? and what if it was done? you will hate it?

sick of "done" comments here...

--
cargocollective.com/andrei

consolidated.db's picture
540 pencils
consolidated.db

this style of comment is so done

Luis Maram's picture
242 pencils
Luis Maram

Great. Big idea + small budget. Great.

alvinpck's picture
1475 pencils
alvinpck

How many is "numerous"?
The shelves are filled with...thousands of books?

...
http://alvinpck.deviantart.com/gallery/

funky_frogii's picture
2542 pencils
funky_frogii

gooooooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Totto's picture
685 pencils
Totto

Fantastic.simple.exclusive.

krishhh's picture
24 pencils
krishhh

Effective and nice work.

puppiepoppy's picture
1636 pencils
puppiepoppy

Effective...if only the 'good for nothing' creative teams go out and start spending weeks putting bookmark on each book in that darn place. Then, a few more months on other bookstores as well.

I guess the best way is to put them into the juries' book.

laksh08's picture
111 pencils
laksh08

realy good

NomadDCLXVI's picture
441 pencils
NomadDCLXVI

This is very nice. Very good insight,

dclxvi

sameerarc's picture
15 pencils
sameerarc

Nice Idea.
For those who are commenting that "this idea has been done before", the answer is that there is some related connection through out our minds and because of that some time we might feel that we share or think same idea.
Only the message or visual should not exceptional from the thought.

JAGGY's picture
1382 pencils
JAGGY

Congrats guys!

Jaggy, MICA Ahmedabad

JediByKnight's picture
186 pencils
JediByKnight

simply awesome. rocking, jay, i hope it wins.

Guest's picture
Guest

Defining or tracing "doneness" of an idea is quite beyond absolute possibility.

The campaign is great.

vishalsinghghosh's picture
14 pencils
vishalsinghghosh

Good one..

Vishal G

raavigeorgian's picture
2450 pencils
raavigeorgian

really good and economical as well