Aseema Charitable Trust: Bookmark
Kids at Aseema love to read too.
Advertising Agency: TBWA, Mumbai, India
Creative Directors: Sean Colaco, Rahul Ghosh
Art Director / Photographer: Manas Thorat
Copywriter: Jay Shah
Other additional credits: Ajay Damania, Shashank Patrale, Dilip More
Released: November 2007
17 comments
i love the idea...don't think its been done before!
~ old habits die hard, older ones never do ~
is that the first thing you think about, if it was done before? and what if it was done? you will hate it?
sick of "done" comments here...
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cargocollective.com/andrei
this style of comment is so done
Great. Big idea + small budget. Great.
Luis Maram
http://blog.luismaram.com
How many is "numerous"?
The shelves are filled with...thousands of books?
...
http://alvinpck.deviantart.com/gallery/
gooooooooooooooood.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Fantastic.simple.exclusive.
Effective and nice work.
Effective...if only the 'good for nothing' creative teams go out and start spending weeks putting bookmark on each book in that darn place. Then, a few more months on other bookstores as well.
I guess the best way is to put them into the juries' book.
www.michaelwongcc.com
realy good
This is very nice. Very good insight,
dclxvi
Nice Idea.
For those who are commenting that "this idea has been done before", the answer is that there is some related connection through out our minds and because of that some time we might feel that we share or think same idea.
Only the message or visual should not exceptional from the thought.
Congrats guys!
Jaggy, MICA Ahmedabad
simply awesome. rocking, jay, i hope it wins.
Defining or tracing "doneness" of an idea is quite beyond absolute possibility.
The campaign is great.
Good one..
Vishal G
really good and economical as well