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Arrive Alive: Take a seat
Take a seat and think about the consequences of drunk driving.
Advertising Agency: The Jupiter Drawing Room, Johannesburg , South Africa
Creative Directors: Graham Warsop, Michael Blore
Copywriter: Darren Kilfoil
Art Director: Daniella Bucceri
Photographer: Seppi Hochfellner
Comments
Man oh Man. Simple and Brilliant. I think this would strike a chord with just about anyone who saw it.
Love it. Love it.
Great work.
fucking great !
wow !
Frankly, i quite like the idea. But I'm sure people might find it a little awkward and uncomfortable. besides the copy sucks! "What a waste of would-be award-winning idea!"
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It comes just like that!
What is your exact problem with the copy?
It lacks the punch. With an idea so loud and clear, the line just extinguishes the sizzles. It is to-the-point agreed, but does not back the idea, well.
Something in lines with a four-wheel thrill to a two-wheel slouch. I don't know, but cud have been a lot lot better. And besides you can always wrap it up with, "Drunken driving is dangerous" for clarity.
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It comes just like that!
Ah yes, they could have always gone with a terribly spelled-out line like that. Consumers love not having to do any thinking of their own...
What? blrrpp!!!
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It comes just like that!
I think there is a punch. Sit down and think about sg. ;)
Much better than the other one! Nice
best line, honest, direct.
best line, honest, direct, no bullshit.
twist is not on demand here.
defitly cannes winning idea
Need a new word to describe this . . !
*gasp*
Devil is in the details,
Lets keep it simple!
http://www.simplycircular.wordpress.com
ad orgasm?
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