Ariel with a touch of Downy: Super soft billboard

Super Soft.

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green
Released: February 2007


chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe...good use of medium! definitely an eye-stealer

~ old habits die hard, older ones never do ~

Ney Frances's picture
Ney Frances
660 pencils

nice, this is the future, new media usage is the bomb, and the only way to do something really new

is there life before death?

ivan's picture

Exactly. I fully agree.

popdistortion's picture
1594 pencils

I second that.

Endeio's picture
270 pencils

I like it. But I won't mention the cost. C'mon , where In Dubai.

kre8's picture
989 pencils

this is cool, but looks photoshopped to me.

anyone in dubai seen this?

ivan's picture

It's done for Marocco, hence the French headline.

Vudu6's picture
81 pencils

I'm glad you mentioned that... i was just thinking where the hell in Dubai is that street?? Cool idea though :)

Guest's picture

could be coincidence but i think your right, the trees outline repeats itself behind where the rest of the board should be.

good catch

creative_assylum's picture
134 pencils

very photoshoped and not in dubai

addyhoch10's picture
2592 pencils

i love it! very nice

ahmedghndr's picture
34 pencils

really nice

sascha's picture
113 pencils

Soo wish I´ve done that!;-)
An award winner after my opinion.

morph's picture
38 pencils

I'm with kre8, it seems nothing but a photoshop work.
Great idea though.

If you have the money why not making your own kind of media, I'm all for it. :)

squirrely's picture
316 pencils


Nthngmn's picture
626 pencils

Big time fake. Great use of media if it actually hits the streets. Otherwise, booooo.

Rog's picture
6092 pencils

I don't mind.
Good ideas are good ideas.
...besides,billboards rock.

>>>> That's not an ad. THIS is an ad.

viceversa's picture
11 pencils

Nice. Pity it looks so blatantly scam.

me thinks's picture
me thinks
722 pencils

Fabtastic. I love this.

Derek Green's picture
Derek Green
8 pencils

Not a scam...just hard work.

We created 10 of these billboards throughout Morocco.
Thanks for the nice words about it. And thank you to the client for making it happen.

Matt & Derek

drunk dave's picture
drunk dave
1066 pencils

Ed is dropped from credits. I guess he was just in the room at the time :)

Ney Frances's picture
Ney Frances
660 pencils

many thanks to a client like this!!!!

is there life before death?

tyraptos's picture
74 pencils

I like this ad a lot!


Radoslav Minchev's picture
Radoslav Minchev
288 pencils

wow'll make me buy it ;)

not freedom like a shopping card

It's my job to keep punk rock elite

Beast's picture
4 pencils

I can absolutely confirm that 10 of these billboards have been displayed in Morocco since the first week of February this year.

Ed Jones
Regional CD.

MissOnyl's picture
40 pencils

oh it's gorgeous, but i wonder how they made the billboards into that particular shape?

Erik's picture
88 pencils

this is very smart, it looks very photoshopped though, better blend the billboard
colors with the background before enter it to award shows. hehe

osamamahran's picture
26 pencils

v good work

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