Super Soft.
Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green
Released: February 2007
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Comments
hehehe...good use of medium! definitely an eye-stealer
~ old habits die hard, older ones never do ~
nice, this is the future, new media usage is the bomb, and the only way to do something really new
is there life before death?
Exactly. I fully agree.
I second that.
http://www.reinhardkrug.de/
I like it. But I won't mention the cost. C'mon , where In Dubai.
this is cool, but looks photoshopped to me.
anyone in dubai seen this?
It's done for Marocco, hence the French headline.
I'm glad you mentioned that... i was just thinking where the hell in Dubai is that street?? Cool idea though :)
could be coincidence but i think your right, the trees outline repeats itself behind where the rest of the board should be.
good catch
very photoshoped and not in dubai
i love it! very nice
really nice
Soo wish I´ve done that!;-)
An award winner after my opinion.
I'm with kre8, it seems nothing but a photoshop work.
Great idea though.
If you have the money why not making your own kind of media, I'm all for it. :)
fake
Big time fake. Great use of media if it actually hits the streets. Otherwise, booooo.
I don't mind.
Good ideas are good ideas.
...besides,billboards rock.
>>>> That's not an ad. THIS is an ad.
Nice. Pity it looks so blatantly scam.
Fabtastic. I love this.
Not a scam...just hard work.
We created 10 of these billboards throughout Morocco.
Thanks for the nice words about it. And thank you to the client for making it happen.
Matt & Derek
co-creators
Ed is dropped from credits. I guess he was just in the room at the time :)
many thanks to a client like this!!!!
is there life before death?
I like this ad a lot!
Tyra
wow ...you'll make me buy it ;)
--
not freedom like a shopping card
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It's My Job To Keep Punk Rock Elite
I can absolutely confirm that 10 of these billboards have been displayed in Morocco since the first week of February this year.
Ed Jones
Regional CD.
oh it's gorgeous, but i wonder how they made the billboards into that particular shape?
this is very smart, it looks very photoshopped though, better blend the billboard
colors with the background before enter it to award shows. hehe
v good work
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