Ariel with a touch of Downy: Super soft billboard

Ariel with a touch of Downy: Super soft billboard

Super Soft.

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green
Released: February 2007

Your rating: None Average: 6 (3 votes)

Comments

chintan ruparel's picture
Submitted by chintan ruparel on Sun, 2007-02-18 20:26.

hehehe...good use of medium! definitely an eye-stealer

Submitted by Ney Frances on Sun, 2007-02-18 20:44.

nice, this is the future, new media usage is the bomb, and the only way to do something really new

ivan's picture
Submitted by ivan on Sun, 2007-02-18 21:47.

Exactly. I fully agree.

Submitted by popdistortion on Sun, 2007-02-18 21:50.

I second that.

http://www.reinhardkrug.de/

Submitted by Endeio on Sun, 2007-02-18 22:13.

I like it. But I won't mention the cost. C'mon , where In Dubai.

Submitted by kre8 on Sun, 2007-02-18 23:00.

this is cool, but looks photoshopped to me.

anyone in dubai seen this?

ivan's picture
Submitted by ivan on Sun, 2007-02-18 23:47.

It's done for Marocco, hence the French headline.

Submitted by Vudu6 on Mon, 2007-02-19 00:19.

I'm glad you mentioned that... i was just thinking where the hell in Dubai is that street?? Cool idea though :)

Submitted by Guest (not verified) on Fri, 2007-09-28 11:34.

could be coincidence but i think your right, the trees outline repeats itself behind where the rest of the board should be.

good catch

Submitted by creative_assylum on Thu, 2008-07-03 08:02.

very photoshoped and not in dubai

Submitted by addyhoch10 on Sun, 2007-02-18 23:10.

i love it! very nice

Submitted by ahmedghndr on Mon, 2007-02-19 01:48.

really nice

Submitted by sascha on Mon, 2007-02-19 02:35.

Soo wish I´ve done that!;-)
An award winner after my opinion.

Submitted by morph on Mon, 2007-02-19 07:17.

I'm with kre8, it seems nothing but a photoshop work.
Great idea though.

If you have the money why not making your own kind of media, I'm all for it. :)

Submitted by squirrely on Mon, 2007-02-19 08:54.

fake

Submitted by Nthngmn on Mon, 2007-02-19 09:26.

Big time fake. Great use of media if it actually hits the streets. Otherwise, booooo.

Submitted by Rog on Mon, 2007-02-19 11:10.

I don't mind.
Good ideas are good ideas.
...besides,billboards rock.

Submitted by viceversa on Mon, 2007-02-19 13:37.

Nice. Pity it looks so blatantly scam.

Submitted by me thinks on Mon, 2007-02-19 14:20.

Fabtastic. I love this.

Submitted by Derek Green on Mon, 2007-02-19 15:22.

Not a scam...just hard work.

We created 10 of these billboards throughout Morocco.
Thanks for the nice words about it. And thank you to the client for making it happen.

Matt & Derek
co-creators

Submitted by drunk dave on Mon, 2007-02-19 15:26.

Ed is dropped from credits. I guess he was just in the room at the time :)

Submitted by Ney Frances on Mon, 2007-02-19 21:25.

many thanks to a client like this!!!!

Submitted by tyraptos on Mon, 2007-02-19 19:26.

I like this ad a lot!

Tyra

oligofree's picture
Submitted by oligofree on Sun, 2007-09-30 04:28.

wow ...you'll make me buy it ;)

--
not freedom like a shopping card

Submitted by Beast on Tue, 2007-02-20 13:31.

I can absolutely confirm that 10 of these billboards have been displayed in Morocco since the first week of February this year.

Ed Jones
Regional CD.

Submitted by MissOnyl on Thu, 2007-02-22 21:04.

oh it's gorgeous, but i wonder how they made the billboards into that particular shape?

Submitted by Erik on Thu, 2007-02-22 23:45.

this is very smart, it looks very photoshopped though, better blend the billboard
colors with the background before enter it to award shows. hehe

osamamahran's picture
Submitted by osamamahran on Fri, 2007-03-16 14:09.

v good work