Ariel: Route

bloody brilliant!

it is really fresh idea.....mindblowinggggg

Raj

fresh thought! very well done!!!!!!!!!!!!!

Now, that just made me smile. very nice

Aw man - very good. I had to make it 'full size' to see exactly how it worked. That's good. Really good.

OMG this is the kinda things I wish I had thought of first!

This has got to win something.

i still don't get it.

would definitely make me take my eyes off the road. nice.

Now that's some smart thinking. Brilliant use of the medium - or should I say new use.

Ditto, ditto, ditto, ditto!
Freaking clever.

yep really well done
this is what advertising is about

One traffic jam and it screws it up

XXXXXCCCCCLLLEEENNTTTT

bravo

the guy who thinks it wont work on a highway is a die hard pessimist!

Freakin' Genius!! Very inspiring!

blank. That brilliant

i believe it says "comes out this easy" or, "as easy as that" if you will.

A cool idea! This guy has a brain similar to mine!

i liked wonderfull ...

i liked,great idea

What a great thought for an Outdoor. Good Work. Kudos.

Firstly, wow.. ridiculously genius work. I was blown away when i first saw it. But here's the problem I have with it. As far as media planning goes, you would want to reach out to people at times when they are most likely to take action. Would this ad eventually sell the product? If you were driving on a highway and you saw the ad, would you right away think of buying the product? Or would you even remember the brand of the product since you're driving at a really fast speed on the highway. Either way, I am not criticizing, I'm just seeing the other side of it. Brilliant brilliant idea though. Visually appealing too.

Excellent! Brain washing...

Super campaign!! great execution too!!
But was the catch line really needed ?

Isnt it high time strong visuals are allowed to do their own talking?!

......................................................................

I think the copy does the job well and doesn't get in the way. It also leads you to the Ariel logo, which people are wont to miss if the just look at the splat go. It reinforces the message without being patronising.

Great work.

this is wayyyy too cool, it makes me feel bad..

you'd really have to know the layout and environment within which the billboard was placed for it to work. obviously they did and it works.

think I saw this kind of billboard in hungary a while ago (beer pouring into a glass). still, very good.

hordes before me have said the same thing..
sorry if i'm repeating
but its just brilliant
hats off guys..
made my day - WOW

Brilliant!!!
But remember: "Don't Stare at the billboard and DRIVE" (^-^)

Finaly... something new... great work.

BUENISIMO POR DONDE SE LO MIRE, GENIAL COMO LA MAYORIA DE LOS CREATIVOS ARGENTINOS, MERECE ALGUN PREMIO.
SALUDOS
ARIEL

Silly, how can you tell the effectivity of ariel while from the first time the stain are not on the shirt...it's in the front of the shirt, not on the shirt.
it just doesnt make sense for me...is not working i think.

BUENO, LASTIMOSAMENTE ES DEMASIADO COPIADO PARA SER BUENO, YO VI UN CARTEL CON EL MISMO CONCEPTO Y EFECTO VISUAL Y SI NO ESTOY ERRADO LA IDEA ES DE LA EMPRESA QUE SE DEDICA A HACER VIA PUBLICA, EL CARTEL ERA DE COCA-COLA Y DESDE LEJOS LA BOTELLA ESTABA LLENA. A MEDIDA QUE LLEGAS AL CARTEL SE VA ACABANDO, PERO IGUAL LA RESOLUCION DE ARIEL TAMBIEN HAY QUE APLAUDIR.

great stuff... best outdoor this year in my opinion.

the real brutal simplicity of thought.

really creative.

The credits reads Buenos Aires, BRAZIL????,
maybe I´m wrong but I think its Argentina. Brazilians don't even Speak Spanish.

Best work, visualization.

thats bloody nice.

Suuuhhweeet!!!!! Off da hook!!!!!!! They nailed this one!

It´s Argentina!! non Brazil...
Know more about argentinian creatives, they are one of the best

My God!

Buenos Aires is not Brazil! Buenos Aires is Argentina! Nobody saw it?!
Please, change it.

GREAT

Bravo!