Ariel: Route

Comes out this fast.

Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Brazil
Creative Director: Gastón Bigio, Daniel Fierro
Copywriter: Ignacio Zuccarino, Hernán Rebaldería
Art Director: Bruno Acánfora, Santiago Dulce

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27 comments

Oscar's picture
Oscar
68 pencils

Now, that just made me smile. very nice

itchy's picture
itchy
58 pencils

Aw man - very good. I had to make it 'full size' to see exactly how it worked. That's good. Really good.

whitespace's picture
whitespace
1953 pencils

OMG this is the kinda things I wish I had thought of first!

This has got to win something.

ivan's picture
ivan

It has. A Cannes lion.

Ivan Raszl, admin of AotW

writergeekdez's picture
writergeekdez
255 pencils

would definitely make me take my eyes off the road. nice.

feralartdirector's picture
feralartdirector
64 pencils

Ditto, ditto, ditto, ditto!
Freaking clever.

pindaro's picture
pindaro
526 pencils

bravo

Ryan D's picture
Ryan D
8 pencils

Freakin' Genius!! Very inspiring!

naveen's picture
naveen
6 pencils

blank. That brilliant

Bilal's picture
Bilal
86 pencils

i liked wonderfull ...

Bilal

satheesh7's picture
satheesh7
16 pencils

What a great thought for an Outdoor. Good Work. Kudos.

whitespace's picture
whitespace
1953 pencils

I think the copy does the job well and doesn't get in the way. It also leads you to the Ariel logo, which people are wont to miss if the just look at the splat go. It reinforces the message without being patronising.

Great work.

ar's picture
ar
64 pencils

this is wayyyy too cool, it makes me feel bad..

o.m's picture
o.m
354 pencils

hordes before me have said the same thing..
sorry if i'm repeating
but its just brilliant
hats off guys..
made my day - WOW

ALAA's picture
ALAA
439 pencils

Finaly... something new... great work.

danitoarce's picture
danitoarce
28 pencils

BUENO, LASTIMOSAMENTE ES DEMASIADO COPIADO PARA SER BUENO, YO VI UN CARTEL CON EL MISMO CONCEPTO Y EFECTO VISUAL Y SI NO ESTOY ERRADO LA IDEA ES DE LA EMPRESA QUE SE DEDICA A HACER VIA PUBLICA, EL CARTEL ERA DE COCA-COLA Y DESDE LEJOS LA BOTELLA ESTABA LLENA. A MEDIDA QUE LLEGAS AL CARTEL SE VA ACABANDO, PERO IGUAL LA RESOLUCION DE ARIEL TAMBIEN HAY QUE APLAUDIR.

Joe Harris's picture
Joe Harris
176 pencils

great stuff... best outdoor this year in my opinion.

danissie's picture
danissie
6 pencils

the real brutal simplicity of thought.

Adrian_FAV's picture
Adrian_FAV
6 pencils

really creative.

The credits reads Buenos Aires, BRAZIL????,
maybe I´m wrong but I think its Argentina. Brazilians don't even Speak Spanish.

sharpmanish's picture
sharpmanish
26 pencils

Best work, visualization.

sparky's picture
sparky
454 pencils

thats bloody nice.

djh's picture
djh
2 pencils

Suuuhhweeet!!!!! Off da hook!!!!!!! They nailed this one!

fedric's picture
fedric
39 pencils

GREAT

smartfarooq's picture
smartfarooq
19 pencils

Bravo!

I Love Adsoftheworld.com

diabili's picture
diabili
532 pencils

Oléeee...

yaniyan's picture
yaniyan
713 pencils

nice one! fast, stain, clean.. clever!

jephmaystruck's picture
jephmaystruck
3 pencils

This is such a great idea, never seen it done in North America. I call dibs.

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