Ariel Coldactive: 20°C mailing

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany


Pat Bijkerk's picture
Pat Bijkerk
66 pencils

Nice one! Clever thinking!

bknowlden's picture
3647 pencils

This is cool.

puppiepoppy's picture
1634 pencils

I've read a comment in Campaign Brief Asia (from Jug of Saatchi Saatchi Singapore) in regards to a creative piece saying something like "It's like building the Great Wall of China to trap a mouse". This is exactly what I'm thinking now. This is such a costly effort in promoting Ariel.

ivan's picture

Why? It's not too complicated to print a piece of cloth, and then apply a washable black tint. Put it in an envelope, send. Great Wall trapping a mouse is hardly a good comparison. Sour grapes?

Ivan Raszl, admin of AotW

salamandos's picture
1947 pencils

"Many clients called Ariel to express how they liked the mailing."


Fridgerator's picture
458 pencils

Talk about creative product sample.

The concept is only as good as the execution.

mapliopl's picture
146 pencils

one more original idea.

Bas's picture

I don't think people really go through the problem of washing this piece of cloth. It's a brilliant piece of DM, but only maybe for winning a price. Not so for getting people to buy arial. Although the 20% off will do it. But then why go through all the trouble for this piece of art.

scarfinati's picture
836 pencils

I agree, its too much to ask of the consumer to wash something to recieve the message. I barely want to wash my clothes.

Nice idea though.

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