Ariel Coldactive: 20°C mailing
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
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9 Comments
Nice one! Clever thinking!
This is cool.
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brandon
www.brandonknowlden.com
I've read a comment in Campaign Brief Asia (from Jug of Saatchi Saatchi Singapore) in regards to a creative piece saying something like "It's like building the Great Wall of China to trap a mouse". This is exactly what I'm thinking now. This is such a costly effort in promoting Ariel.
www.michaelwongcc.com
Why? It's not too complicated to print a piece of cloth, and then apply a washable black tint. Put it in an envelope, send. Great Wall trapping a mouse is hardly a good comparison. Sour grapes?
"Many clients called Ariel to express how they liked the mailing."
Priceless..
Talk about creative product sample.
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The concept is only as good as the execution.
one more original idea.
I don't think people really go through the problem of washing this piece of cloth. It's a brilliant piece of DM, but only maybe for winning a price. Not so for getting people to buy arial. Although the 20% off will do it. But then why go through all the trouble for this piece of art.
I agree, its too much to ask of the consumer to wash something to recieve the message. I barely want to wash my clothes.
Nice idea though.