Ariel: Book

The Ariel Stain Pen Book - a self-help book "How to help get rid of stains on the go" was placed in cafes & bookshops and included an Ariel Stain Pen, die cut into the pages for the reader to use. When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at, review the book and set it free. The fate of the book was up to the readers.

Online reviews and activity on proved the book to be an "bestseller".
The Ariel Stain Pen Books needed daily of refills.

Advertising Agency: Saatchi & Saatchi Paris, France

July 2008


Mezooo's picture
174 pencils

nice one... like the idea of involving bookcrossing... would be better if the product would have anything to do with books/reading...

Crisp One's picture
Crisp One
2005 pencils

amazing idea, but i see more people taking to pen and leaving the book though.

Frits Harkema's picture
Frits Harkema
713 pencils

I'd prefer a bottle of bourbon.

andylefty's picture
4535 pencils


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