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Comments (9)

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Highest Rated

scarfinati's picture
scarfinati
Activity Score 843

I agree, its too much to ask of the consumer to wash something to recieve the message. I barely want to wash my clothes.

Nice idea though.

Pat Bijkerk's picture
Pat Bijkerk
Activity Score 66

Nice one! Clever thinking!

bknowlden's picture
bknowlden
Activity Score 3647

This is cool.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

I've read a comment in Campaign Brief Asia (from Jug of Saatchi Saatchi Singapore) in regards to a creative piece saying something like "It's like building the Great Wall of China to trap a mouse". This is exactly what I'm thinking now. This is such a costly effort in promoting Ariel.

ivan's picture
ivan

Why? It's not too complicated to print a piece of cloth, and then apply a washable black tint. Put it in an envelope, send. Great Wall trapping a mouse is hardly a good comparison. Sour grapes?

salamandos's picture
salamandos
Activity Score 1947

"Many clients called Ariel to express how they liked the mailing."

Priceless..

Fridgerator's picture
Fridgerator
Activity Score 458

Talk about creative product sample.

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The concept is only as good as the execution.

mapliopl's picture
mapliopl
Activity Score 146

one more original idea.

Bas's picture
Bas

I don't think people really go through the problem of washing this piece of cloth. It's a brilliant piece of DM, but only maybe for winning a price. Not so for getting people to buy arial. Although the 20% off will do it. But then why go through all the trouble for this piece of art.

scarfinati's picture
scarfinati
Activity Score 843

I agree, its too much to ask of the consumer to wash something to recieve the message. I barely want to wash my clothes.

Nice idea though.

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