Arby's: Thought bubble
Fletcher Martin hijacks outdoor boards in Atlanta to remind drivers during rush hour that they should be "Thinking Arby's". Photo is from a billboard off of I-75 in Atlanta.
Advertising Agency: Fletcher Martin, Atlanta, USA
Executive Creative Director: Brandy Gill
Associate Creative Director: Clay Shivers
Art Directors: Wes Sumner, John Osborne
Other additional credits: Jason Kimbell, Jerry Jones
Released: September 2008