Aquarius: Run & Refresh
Art director: Stijn Jansen
Copywriter: Menno Buyl
Via: newcreatives
Art director: Stijn Jansen
Copywriter: Menno Buyl
Via: newcreatives
Comments
Its a nice idea, but I think that people wont be ready to run to "the other side of town". (They would do it if they were kids or someone with enough time, but not the ones working or so)
The distance between posters should be shorter (as the time given). That would make people try to reach the finish. Just one block would be ok.
Anyway, nice work.
Absolutely right. They should have consulted with others before executing this idea. Anyone with a bit sense of advertising would have told them.
Brilliant Idea!
I totally agree with Tincho... The distance between the posters must be shorter than other side of the town!
t
www.wordsofbabel.blogspot.com
agree with both of u
but i dont mind to run if the distance is long(approx 1 km)
i have only one word for this ad
superb
Nice Idea but is More simple go to supermarket.
Bad Art direction (i can see guidelines)
i think that it is hold on in china,on one will do it.
it may like arabian nights.
brilliant idea...
Wow-fantastic! So unique and interactive. Best I've seen on here in a long time.
wow. how hi-tech.
nice idea but nobody will do this