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Aquarius: Run & Refresh

Aquarius: Run & Refresh
Your rating: None Average: 7.1 (16 votes)

Art director: Stijn Jansen
Copywriter: Menno Buyl
Via: newcreatives

Comments

Tincho's picture 1105 pencils

Its a nice idea, but I think that people wont be ready to run to "the other side of town". (They would do it if they were kids or someone with enough time, but not the ones working or so)

The distance between posters should be shorter (as the time given). That would make people try to reach the finish. Just one block would be ok.

Anyway, nice work.

Dzsoi's picture 4558 pencils

Absolutely right. They should have consulted with others before executing this idea. Anyone with a bit sense of advertising would have told them.

vidya.shankaran's picture 349 pencils

Brilliant Idea!

I totally agree with Tincho... The distance between the posters must be shorter than other side of the town!

t

sonucoues2002's picture 790 pencils

agree with both of u
but i dont mind to run if the distance is long(approx 1 km)
i have only one word for this ad
superb

Zekin's picture 95 pencils

Nice Idea but is More simple go to supermarket.

Bad Art direction (i can see guidelines)

fay-fly's picture 58 pencils

i think that it is hold on in china,on one will do it.
it may like arabian nights.

talay's picture 266 pencils

brilliant idea...

teenie's picture 1910 pencils

Wow-fantastic! So unique and interactive. Best I've seen on here in a long time.

biabitch's picture 304 pencils

wow. how hi-tech.

bontjas's picture 221 pencils

nice idea but nobody will do this

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