Apple video iPod: Movies in your Pocket campaign, Screen

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. This movie trailer played at a fraction of its normal size. The campaign idea was: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007

10 comments

hrd2mpress's picture
hrd2mpress
62 pencils

getting better every time. this one's kickass.

itch's picture
itch
806 pencils

this will surely grabs the audience's attention if it is really being played. nice!

* it's not how good you are. it's how good you want it to be *

justpassingby's picture
justpassingby
1368 pencils

soooo much better than the anti-smoking ads ;)

theredm's picture
theredm
252 pencils

Best of the lot. If I was at the theaters, initally I'd be pissed at who ever was running the projector, haha.

Great idea!

mrtalented's picture
mrtalented
2173 pencils

nice thought. but why used the small 'wide screen' instead of small 'full iPod screen'? that way will help relating to the iPod pocket sized screen faster.

kalpesh78's picture
kalpesh78
2580 pencils

thats nice..

ideas....30 minutes nahi toh free.

Beatboxer's picture
Beatboxer
1519 pencils

Brilliant!

paranoiart's picture
paranoiart
70 pencils

muy buena!!

fersvax's picture
fersvax
1239 pencils

It's a very good idea, but if the peope at apple find out about this out-of-concept execution, that has not been published, well...

FER.

teenie's picture
teenie
1894 pencils

Nice - but not being able to see the trailers would peeve me off!

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