Apple video iPod: Movies in your Pocket campaign, Screen
To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. This movie trailer played at a fraction of its normal size. The campaign idea was: "Movies in your pocket".
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007
10 Comments
getting better every time. this one's kickass.
this will surely grabs the audience's attention if it is really being played. nice!
* it's not how good you are. it's how good you want it to be *
soooo much better than the anti-smoking ads ;)
Best of the lot. If I was at the theaters, initally I'd be pissed at who ever was running the projector, haha.
Great idea!
nice thought. but why used the small 'wide screen' instead of small 'full iPod screen'? that way will help relating to the iPod pocket sized screen faster.
thats nice..
ideas....30 minutes nahi toh free.
Brilliant!
muy buena!!
It's a very good idea, but if the peope at apple find out about this out-of-concept execution, that has not been published, well...
FER.
Nice - but not being able to see the trailers would peeve me off!