Apple video iPod: Movies in your Pocket campaign, Posters

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. These movie posters were posted in a smaller than normal size on the walls. The campaign idea was: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007

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6 comments

hrd2mpress's picture
hrd2mpress
62 pencils

now this one's cool. more wit to it.

itch's picture
itch
806 pencils

i prefer this than the others. the idea seems more effective and appealing.

* it's not how good you are. it's how good you want it to be *

fractalrene's picture
fractalrene
1506 pencils

This the best one, by far.

SurrealEndeavor's picture
SurrealEndeavor
56 pencils

This is good. Would catch my attention for sure.

Beatboxer's picture
Beatboxer
1519 pencils

Ahahahahahahaha, cool!

fersvax's picture
fersvax
1237 pencils

Not so good, the small screen is much better.

FER.

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