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Apple video iPod: Movies in your Pocket campaign, Posters
To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. These movie posters were posted in a smaller than normal size on the walls. The campaign idea was: "Movies in your pocket".
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007
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Comments
now this one's cool. more wit to it.
i prefer this than the others. the idea seems more effective and appealing.
* it's not how good you are. it's how good you want it to be *
This the best one, by far.
This is good. Would catch my attention for sure.
Ahahahahahahaha, cool!
Not so good, the small screen is much better.