Apple video iPod: Movies in your Pocket campaign, Posters

Apple video iPod: Movies in your Pocket campaign, Posters

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. These movie posters were posted in a smaller than normal size on the walls. The campaign idea was: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007

Average: 10 (1 vote)

Comments

now this one's cool. more wit to it.

i prefer this than the others. the idea seems more effective and appealing.

* it's not how good you are. it's how good you want it to be *

This the best one, by far.

This is good. Would catch my attention for sure.

Ahahahahahahaha, cool!

Not so good, the small screen is much better.