To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. Tiny popcorn boxes were created that featured the campaign idea: "Movies in your pocket".
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007