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Apple video iPod: Movies in your Pocket campaign, Popcorn

Apple video iPod: Movies in your Pocket campaign, Popcorn
Your rating: None Average: 8 (1 vote)

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. Tiny popcorn boxes were created that featured the campaign idea: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007

Comments

hrd2mpress's picture 62 pencils
hrd2mpress | Sun, 2007-06-10 05:02

predictible but nice. must have been effective.

esia's picture 65 pencils
esia | Sun, 2007-06-10 06:16

done so many times for a lot of short-film-festivals. wheres the little coke with the big straw?
the other two are better.

brain123's picture 840 pencils
brain123 | Sun, 2007-06-10 13:44

Indeed

slim's picture 1047 pencils
slim | Sun, 2007-06-10 21:50

How do you 'activate a cinema'?

The name is White's picture 82 pencils
The name is White | Mon, 2007-06-11 03:38

Ag guys! you know, most of you are so over-critical!
Gees! Stop being so uptight,
like you got a carrot stuck up your ass!

(En moetie eers dinkie dat julle vi my vi 'n poes vattie hoor?)

/////////////////////////////////////////////////
To write is to be the PUPPET MASTER of brainless sheep.

To write is to be the PUPPET MASTER of brainless sheep.

ming the merciless's picture 190 pencils
ming the merciless | Mon, 2007-06-11 21:08

Miniature things have been done to death. What do you think of it?

mikelite's picture 1028 pencils
mikelite | Fri, 2008-03-28 23:54

thank you. what's the point of this business if we don't always go for originality?

• http://mikelightman.com/blog •

• http://mikelightman.com/blog •

Beatboxer's picture 1523 pencils
Beatboxer | Mon, 2007-06-11 09:43

Nice question, Slim...

I'm going to activate my Sleep function right now...

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