Apple MacBook Air: Plane

Introducing the ultra-thin MacBook Air.

Advertising School: Miami Ad School, Minneapolis, USA
Art Director / Copywriter: Brian Culp

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35 comments

RM's picture
RM
419 pencils

Great idea, I've never seen this before

CR_AD's picture
CR_AD
413 pencils

I would have liked finding this idea
Good idea, but the picture is not beautiful !

http://www.coupsdepub.com/

My_friend_Goo's picture
My_friend_Goo
289 pencils

Very cool.

The plate is probably thicker than the actual mac book

getconnected2001's picture
getconnected2001
989 pencils

Ad of the day!

dadada's picture
dadada
1719 pencils

Nice idea but the compositing and retouching is very amateur!

Everybody is creative, be yourself.

ackattak's picture
ackattak
396 pencils

No crap. It's STUDENT WORK.

iamcreative's picture
iamcreative
262 pencils

good idea.

the mouth that roared's picture
the mouth that ...
24 pencils

the idea is amateur too.

elgrecones's picture
elgrecones
323 pencils

is it yours?

TrrrTrrr's picture
TrrrTrrr
36 pencils

When people place their food trays and drinks over it, I am sure this will do wonders to the brand image.

syravi's picture
syravi
2 pencils

Very good idea. Bravo!

Simplicity=Creativity.

Pete2's picture
Pete2
714 pencils

This is a great advertisement for the Miami Ad School.

ChuckNorris's picture
ChuckNorris
834 pencils

Good idea, but one for toshiba in Brazil.

But the laptop was actually open. (they used the back of the front seat)

Pila's picture
Pila
177 pencils

Smart idea

Pila

capywriter's picture
capywriter
5511 pencils

good one guys!

M´AD MAX's picture
M´AD MAX
195 pencils

i like this kind of fresh ideas that interact with the people.

Nice work guys

luisrivera11's picture
luisrivera11
469 pencils

Awesome!

manal's picture
manal
16 pencils

nice idea.. but... the look and feel should be nicer.. no ??

Freaksho's picture
Freaksho
14 pencils

smart idea.

NatalieM's picture
NatalieM
1687 pencils

Very clever placement! Keep working on the presentation for this idea, though.

GeekInPhilly's picture
GeekInPhilly
7 pencils

Geez, I guess none of us did spec work while we were in school.

Clean. Clever. Simple. Mr. O would be proud.

The Pope's picture
The Pope
124 pencils

FAKE!!! THIS IS SHIT!

ivan's picture
ivan

Of course it's fake. It's student work.

Ivan Raszl, admin of AotW

philippertl's picture
philippertl
656 pencils

very nice idea!

Adaddicted's picture
Adaddicted
3435 pencils

Another good work from MAS!

withalltherespects

kingzeus's picture
kingzeus
260 pencils

great idea, but ALAS! it is FAKE!... and a bad photoshop as well..

"you are valued for your value so be valuable..."

iammariano's picture
iammariano
11 pencils

yeap. its student work

David Hasselblad's picture
David Hasselblad
120 pencils

This wouldn't look very convincing in real life - the tray is probably much thicker and twice as big as a real MacBook Air. Look at the size of the in-flight magazine.
This image suggests that the MBair is a huge, unwieldy slab of plastic.

Could be a way to advertise in-flight WiFi though.

Mr. Positive's picture
Mr. Positive
178 pencils

Agree.
I think in flight WiFi would be better.

David Wooderson's picture
David Wooderson
23 pencils

Great idea.. simple.

arvin's picture
arvin
341 pencils

good work

GregRog's picture
GregRog
16 pencils

I think Brian is onto something here. (i assume you want feedback...) To make it seem more realistic, i would try to keep from making the MBAir bigger than it really is. I'd also try to lose any points of reference on the thickness (i.e. magazines, book on lap, etc). Lastly, the book looks fuzzy...like a dream or something.

Quietglover's picture
Quietglover
59 pencils

It's a very nice student work. Well done Brian!

izmild's picture
izmild
770 pencils

izmild
http://uniquetvcomm.blogspot.com
good idea but not execution...

markfoo's picture
markfoo
8 pencils

Very nice. New. Well done.

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