Apple MacBook Air: Plane
Introducing the ultra-thin MacBook Air.
Advertising School: Miami Ad School, Minneapolis, USA
Art Director / Copywriter: Brian Culp
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35 Comments
Great idea, I've never seen this before
I would have liked finding this idea
Good idea, but the picture is not beautiful !
http://www.coupsdepub.com/
Very cool.
The plate is probably thicker than the actual mac book
Ad of the day!
Nice idea but the compositing and retouching is very amateur!
Critics are easy.
No crap. It's STUDENT WORK.
good idea.
the idea is amateur too.
is it yours?
When people place their food trays and drinks over it, I am sure this will do wonders to the brand image.
Very good idea. Bravo!
Simplicity=Creativity.
This is a great advertisement for the Miami Ad School.
Good idea, but one for toshiba in Brazil.
But the laptop was actually open. (they used the back of the front seat)
Smart idea
Pila
good one guys!
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i like this kind of fresh ideas that interact with the people.
Nice work guys
Awesome!
nice idea.. but... the look and feel should be nicer.. no ??
smart idea.
Very clever placement! Keep working on the presentation for this idea, though.
-Natalie
http://www.nataliemarion.com
Geez, I guess none of us did spec work while we were in school.
Clean. Clever. Simple. Mr. O would be proud.
FAKE!!! THIS IS SHIT!
Of course it's fake. It's student work.
very nice idea!
www.philippertl.co.uk
Another good work from MAS!
withalltherespects
great idea, but ALAS! it is FAKE!... and a bad photoshop as well..
"you are valued for your value so be valuable..."
yeap. its student work
This wouldn't look very convincing in real life - the tray is probably much thicker and twice as big as a real MacBook Air. Look at the size of the in-flight magazine.
This image suggests that the MBair is a huge, unwieldy slab of plastic.
Could be a way to advertise in-flight WiFi though.
Agree.
I think in flight WiFi would be better.
Great idea.. simple.
good work
I think Brian is onto something here. (i assume you want feedback...) To make it seem more realistic, i would try to keep from making the MBAir bigger than it really is. I'd also try to lose any points of reference on the thickness (i.e. magazines, book on lap, etc). Lastly, the book looks fuzzy...like a dream or something.
It's a very nice student work. Well done Brian!
http://quietglover.com
izmild
http://uniquetvcomm.blogspot.com
good idea but not execution...
izmild
http://uniquetvcomm.blogspot.com
Very nice. New. Well done.