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Apple MacBook Air: Plane

Apple MacBook Air: Plane
Your rating: None Average: 5 (24 votes)

Introducing the ultra-thin MacBook Air.

Advertising School: Miami Ad School, Minneapolis, USA
Art Director / Copywriter: Brian Culp

Comments

RM's picture 421 pencils

Great idea, I've never seen this before

CR_AD's picture 413 pencils

I would have liked finding this idea
Good idea, but the picture is not beautiful !

http://www.coupsdepub.com/

My_friend_Goo's picture 118 pencils

Very cool.

The plate is probably thicker than the actual mac book

getconnected2001's picture 992 pencils

Ad of the day!

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Indian Ads Update

dadada's picture 251 pencils

Nice idea but the compositing and retouching is very amateur!

ackattak's picture 394 pencils

No crap. It's STUDENT WORK.

creativebomb's picture 123 pencils

good idea.

the mouth that roared's picture 24 pencils

the idea is amateur too.

elgrecones's picture 327 pencils

is it yours?

TrrrTrrr's picture 36 pencils

When people place their food trays and drinks over it, I am sure this will do wonders to the brand image.

ravi sharma's picture 2 pencils

Very good idea. Bravo!

Simplicity=Creativity.

Pete2's picture 674 pencils

This is a great advertisement for the Miami Ad School.

ChuckNorris's picture 832 pencils

Good idea, but one for toshiba in Brazil.

But the laptop was actually open. (they used the back of the front seat)

Pila's picture 153 pencils

Smart idea

Pila

the_capywriter's picture 2618 pencils

good one guys!

- adsactly! -

M´AD MAX's picture 195 pencils

i like this kind of fresh ideas that interact with the people.

Nice work guys

luisrivera11's picture 400 pencils

Awesome!

manal's picture 10 pencils

nice idea.. but... the look and feel should be nicer.. no ??

Freaksho's picture 14 pencils

smart idea.

NatalieM's picture 1615 pencils

Very clever placement! Keep working on the presentation for this idea, though.

GeekInPhilly's picture 4 pencils

Geez, I guess none of us did spec work while we were in school.

Clean. Clever. Simple. Mr. O would be proud.

The Pope's picture 126 pencils

FAKE!!! THIS IS SHIT!

ivan's picture

Of course it's fake. It's student work.

philippertl's picture 511 pencils

very nice idea!

www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent

Adaddicted's picture 686 pencils

Another good work from MAS!

withalltherespects

kingzeus's picture 136 pencils

great idea, but ALAS! it is FAKE!... and a bad photoshop as well..

"to touch your client is to touch their heart"

iammariano's picture 11 pencils

yeap. its student work

David Hasselblad's picture 120 pencils

This wouldn't look very convincing in real life - the tray is probably much thicker and twice as big as a real MacBook Air. Look at the size of the in-flight magazine.
This image suggests that the MBair is a huge, unwieldy slab of plastic.

Could be a way to advertise in-flight WiFi though.

Mr. Positive's picture 178 pencils

Agree.
I think in flight WiFi would be better.

David Wooderson's picture 23 pencils

Great idea.. simple.

adaravind's picture 124 pencils

good work

GregRog's picture 16 pencils

I think Brian is onto something here. (i assume you want feedback...) To make it seem more realistic, i would try to keep from making the MBAir bigger than it really is. I'd also try to lose any points of reference on the thickness (i.e. magazines, book on lap, etc). Lastly, the book looks fuzzy...like a dream or something.

Quietglover's picture 50 pencils

It's a very nice student work. Well done Brian!

izmild's picture 736 pencils

izmild
http://uniquetvcomm.blogspot.com
good idea but not execution...

markfoo's picture 8 pencils

Very nice. New. Well done.

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