23 comments

Rog's picture
Rog
6094 pencils

Yes. Like this idea.
Could have been cooler if the 'lungs' were revealed on the other side.
Looks like a ash tray on one side. Lung disease on the other!

>>>> That's not an ad. THIS is an ad.

Chris's picture
Chris
1987 pencils

somebody hire this man!

puppiepoppy's picture
puppiepoppy
1636 pencils

It's an interesting installation, quite a fresh way.

However, it's a good intention but WRONG demonstration. I'm now getting the wrong message that "The more I quit, the more my lungs get polluted".

That's my honest and spontaneous take-out.

liar's picture
liar
386 pencils

Since they placed so many of the 'lungs' around Germany, how many ciggerates must they burned to fill so many?

thelionaspirant's picture
thelionaspirant
143 pencils

Hey ivan, why is it written print and agency self-promo below the title of the ad?

ivan's picture
ivan

Because it's too early! :) Sorry, will fix now.

Ivan Raszl, admin of AotW

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

Done in sao pablo this year, but slightly nice. but done done done done

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Who did it in Sao Paolo?

What was it for?

-----------------------------
It's only an ad.

Chris's picture
Chris
1987 pencils

where the f#$k is sao pablo?

Spanky's picture
Spanky
4898 pencils

almost smart. but not quite.

jennywhx's picture
jennywhx
1142 pencils

so when it's eventually full, will the lung turn into black colour or it is still so crystal clear pretty?
*giggle*

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like it, quite alot actually, nice thinking without trying too hard, I think Rog said it though, if the lungs were oon one side the ash tray on the other, would have been better in my opinion.

Still good though.

7.5/10 from ol' buggers.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

You should have entitled it 'lungbutts'

Beatboxer's picture
Beatboxer
1519 pencils

I think this is effective. All the substances from ciggarettes end up in your lungs for shure. That is, the ciggie itself, like it's illustrated.

Ah, and Bigbadfatmadafaka, it's São Paulo.

Cheers.

puppiepoppy's picture
puppiepoppy
1636 pencils

My problem with this work is that, basically when you put out the cigarette, you empty the butt into this glass lungs, which for me is....YOUR LUNGS GET EVEN MORE POLLUTED WHEN YOU KEEP PUTTING OUT THE FIGS!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Only if, like a creative you think about it WAYYYYYYYYYYYYYYYYYY too much. A punter would get this as intended I reckon.

-----------------------------
It's only an ad.

picturejockey's picture
picturejockey
658 pencils

It is quite effective, It reminds me of some really ugly imagery in quit smoking ads in Australia.

http://www.picturejockey.com

Dick Huges's picture
Dick Huges
939 pencils

What I love about it is when you go read the copy they did write down there you see:
RESULTS: The smoker's glass lung will be installed...

So if there is no results yet why do you put results in there??????

ahhhhhh!!! You deserve 5 internets for this!!!! Awesome!!!!

TheVinchiFish's picture
TheVinchiFish
86 pencils

Big budget ambient.
But remind me of these

Check these out!
http://www.google.com.hk/search?hl=zh-TW&q=lung+ashtray&btnG=%E6%90%9C...

What do u think?

ivan's picture
ivan

You mean this one, right?

Ivan Raszl, admin of AotW

TheVinchiFish's picture
TheVinchiFish
86 pencils

Actually, provocatively prefer it as real as possible.
http://dstore.com.au/Lifestyle/?action=viewimage&size=111&id=788727
i think this idea had won some D&AD.

m.andrew's picture
m.andrew

Thank you For the Information It is quite effective

Guest's picture
Guest

wuz up should u smoke

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