Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
AOK: The Smoker’s lung
The AOK is Germany's largest health insurance company.
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Ekki Frenkler
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Photographer: Alan Grund
Published: December 2006
Comments
Yes. Like this idea.
Could have been cooler if the 'lungs' were revealed on the other side.
Looks like a ash tray on one side. Lung disease on the other!
>>>> That's not an ad. THIS is an ad.
somebody hire this man!
It's an interesting installation, quite a fresh way.
However, it's a good intention but WRONG demonstration. I'm now getting the wrong message that "The more I quit, the more my lungs get polluted".
That's my honest and spontaneous take-out.
"Bowww Wowww"
Since they placed so many of the 'lungs' around Germany, how many ciggerates must they burned to fill so many?
Hey ivan, why is it written print and agency self-promo below the title of the ad?
Because it's too early! :) Sorry, will fix now.
Done in sao pablo this year, but slightly nice. but done done done done
///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Who did it in Sao Paolo?
What was it for?
-----------------------------
It's only an ad.
where the f#$k is sao pablo?
almost smart. but not quite.
so when it's eventually full, will the lung turn into black colour or it is still so crystal clear pretty?
*giggle*
http://jennywhx.blogspot.com jwhx:Visionary
I like it, quite alot actually, nice thinking without trying too hard, I think Rog said it though, if the lungs were oon one side the ash tray on the other, would have been better in my opinion.
Still good though.
7.5/10 from ol' buggers.
You should have entitled it 'lungbutts'
I think this is effective. All the substances from ciggarettes end up in your lungs for shure. That is, the ciggie itself, like it's illustrated.
Ah, and Bigbadfatmadafaka, it's São Paulo.
Cheers.
My problem with this work is that, basically when you put out the cigarette, you empty the butt into this glass lungs, which for me is....YOUR LUNGS GET EVEN MORE POLLUTED WHEN YOU KEEP PUTTING OUT THE FIGS!
Only if, like a creative you think about it WAYYYYYYYYYYYYYYYYYY too much. A punter would get this as intended I reckon.
-----------------------------
It's only an ad.
It is quite effective, It reminds me of some really ugly imagery in quit smoking ads in Australia.
http://www.picturejockey.com
What I love about it is when you go read the copy they did write down there you see:
RESULTS: The smoker's glass lung will be installed...
So if there is no results yet why do you put results in there??????
ahhhhhh!!! You deserve 5 internets for this!!!! Awesome!!!!
Big budget ambient.
But remind me of these
Check these out!
http://www.google.com.hk/search?hl=zh-TW&q=lung+ashtray&btnG=%E6%90%9C...
What do u think?
You mean this one, right?
Actually, provocatively prefer it as real as possible.
http://dstore.com.au/Lifestyle/?action=viewimage&size=111&id=788727
i think this idea had won some D&AD.
Thank you For the Information It is quite effective
Post new comment