Anything & Whatever soft drinks: Magician

You never know what you are going to get.

"Anything" & "Whatever" are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally don't know what flavour you're going to get. The client wanted JWT Sydney to do something that would really enhance this experience.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo, Jay Benjamin
Copywrighter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong Groovy Studio
Retoucher: Singapore
Producer: Sidney Stella Lim/Jasmine Lim, Singapore
Account supervisor: Betty Tsai