Anything & Whatever soft drinks: Magician

You never know what you are going to get.

"Anything" & "Whatever" are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally don't know what flavour you're going to get. The client wanted JWT Sydney to do something that would really enhance this experience.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo, Jay Benjamin
Copywrighter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong Groovy Studio
Retoucher: Singapore
Producer: Sidney Stella Lim/Jasmine Lim, Singapore
Account supervisor: Betty Tsai

Related videos by Shutterstock

11 comments

ahmed ragheb's picture
ahmed ragheb
297 pencils

what !! ps : i lve the artwork

Bundy Agency's picture
Bundy Agency
597 pencils

im still not sure whats going on here, but this is what jwt say about it

“Anything” & “Whatever” are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally don’t know what flavour you’re going to get. The client wanted JWT Sydney to do something that would really enhance this experience

-SCRATCH 'N'

ahpitt's picture
ahpitt
342 pencils

Wow, I have seen this product's news before! This soft drink is origin from Singapore.

iswanda82's picture
iswanda82
346 pencils

is it in sidney, or singapore?
im so curious.....
how come the warning sign is in melayu ?
it's really confusing....

StuartLittle's picture
StuartLittle
468 pencils

This product started in Singapore, i guess

Brema's picture
Brema
192 pencils

cool art direction. personally i'd prefer to know exactly what am getting for my money

Strike two stones with one bird

Alistair C.'s picture
Alistair C.
692 pencils

wow, what an incredible idea, to get a random drink and pay for it. From the marketing point of view, i love.
But the communication is at least boring. Magician? Yawn.

ivan's picture
ivan

I tried this drink in Singapore. It was awful (maybe I got the wrong flavor), but I love the name, packaging and communication. And, it works, hence I bought it.

Ivan Raszl, admin of AotW

creative_assylum's picture
creative_assylum
134 pencils

i got non carbo peach tea and its awesome

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

The surprise is why you'd buy the drink. More amazing is why JWT took the brief.

casualtyofdesign's picture
casualtyofdesign
108 pencils

The whole idea behind the ad campaign is you don’t know what you’re going to get when you purchase it. I think in most cases this tactic wouldn’t work but I’m going to give it the thumbs up for this particular product.

The reason I say that is you’re not investing much, what a dollar at the most. What’s the worst that could happen… you get cream soda and have to give it to a co-worker!

The fact is, for me this idea is fun and engages the public to participate in a little game of guess what’s behind door number 1. For such a minimal investment I think this is a great campaign for a certain demographic, high school kids, college campuses, etc.

I found a video commercial of the product too.
http://www.youtube.com/watch?v=MXzCHn8PhRc

Michael "Mr. Ech

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments