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Ants, Ice-cream

Published/Aired: 
March 2007

Tags

Description: 

Live ants form the visual on this outdoor advert.

Tastes as good with Sugar Free.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu

Comments (7)

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Highest Rated

purplesimon's picture
purplesimon
Activity Score 473

The idea was solid, the executions are boring. Except the arrow, that was good.

Something tells me there were ten more ads with different foods made from ants but Ivan spared our sanity by choosing to post only these. Is this what makes an acceptable campaign nowadays, to repeat one execution over and over again?

skullforce's picture
skullforce
Activity Score 66

looks like a little garden shovel. would have been better to use classic ice cream cone shape

Rog's picture
Rog
Activity Score 6082

We get the picture.
Move on.

>>>> That's not an ad. THIS is an ad.

whitespace's picture
whitespace
Activity Score 1953

Only the arrow one works.

Chris's picture
Chris
Activity Score 1985

good idea for about minute, until the ants eat all the stuff.

Lazarus's picture
Lazarus
Activity Score 1536

Agree with whitespace. I think the arrow works the cleanest, because quite honestly linking ants with food is pretty disgusting.

Spanky's picture
Spanky
Activity Score 4899

i like it.

purplesimon's picture
purplesimon
Activity Score 473

The idea was solid, the executions are boring. Except the arrow, that was good.

Something tells me there were ten more ads with different foods made from ants but Ivan spared our sanity by choosing to post only these. Is this what makes an acceptable campaign nowadays, to repeat one execution over and over again?

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