You never know what it'll be worth.
To promote a new season of Antiques Roadshow on Prime TV, DRAFTFCB Auckland took to the streets, placing price tags on numerous objects that could well be considered an antique in the future. From shopping trollies and picnic benches, to cars and arcade machines, all objects were labeled with prices far greater than their current value.
Advertising Agency: Draftfcb, Auckland, New Zealand
Creative Director: Chris Schofield
Executive Creative Director: James Mok
Creative Director: Billy Mcqueen
Creative: Josh Stuart, Nick McFarlane
Account manager: Katie Loverich