12 comments

DBB's picture
DBB
1218 pencils

Hey, in the end, it's just a sign...
loved the case and everything.

Rabubi's picture
Rabubi
560 pencils

That's the genius. It's just a sigh. Not fancy digital crap. Just a sign. Clever.

CrackerJackWorks's picture
CrackerJackWorks
11551 pencils

I'm digging it.

Ordozgoiti's picture
Ordozgoiti
235 pencils

How exactly is a sign clever or case-worthy? It's not simple, it's obvious and irrelevant. How is this any different from those guys in festivals carrying around a backpack filled with beer and a flag with a light on it? In that it says "GPS?

Come on, really???

Galo's picture
Galo
441 pencils

It's not because it's a sign or there is GPS written. The cleverness is about solving a problem. They needed to sell beers during carnival time, so instead of taking the product to the consumer (wich is hard when you have to dig your way in such crowds), they made the consumer go for it. And of course, they made the brand a significant presence in the event. This strategy is totally eye catching, specially in an event where people have too much to look at. ;)

Ordozgoiti's picture
Ordozgoiti
235 pencils

I'm not saying it doesn't work, I'm just saying it's the oldest trick in the book. Actually, it probably doesn't even count as a trick. You're selling something amidst a large crowd, you get a large sign, a flag or whatever. It's like making a case study for an "OPEN/CLOSED" sign on the front of a store. It works, sure, but it's not precisely news...

werbefuzzi35's picture
werbefuzzi35
91 pencils

bravo!

Diplodokus's picture
Diplodokus
1762 pencils

Nothing new.

thedesignaddict's picture
thedesignaddict
5391 pencils

Nothing new, that's for sure.

joaocoliveira's picture
joaocoliveira
13 pencils

Old is the new New.

Don't you get it?
It's not about being fresh. It's about selling beer.

Almap did it again.

Fera Groove's picture
Fera Groove
196 pencils

I wish I did this...

Ordozgoiti's picture
Ordozgoiti
235 pencils

Ok, so in the end what you're saying is that advertising is useless. No need for anything clever, original or enganging. Actually, this would probably be a lot better if the sign read "BEER" with the price in really large print underneath.

Seriously, this is depressing.

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