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The Beer Turnstile

Agency: 
Published/Aired: 
May 2013
Description: 

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.

Advertising Agency: AlmapBBDO, Brazil

Comments (6)

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Highest Rated

rrgoto8's picture
rrgoto8
Activity Score 175

Nice! Wanna see more of this utilized everywhere

morse's picture
morse
Activity Score 17364

Amazing. Very cool!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18554

smart engagement.

kleenex's picture
kleenex
Activity Score 43452

Brilliant!!!

Troll's picture
Troll
Activity Score 672

Cool.

Seniort's picture
Seniort
Activity Score 18

Well Done!

Proudly bringed to you by my mother.

rrgoto8's picture
rrgoto8
Activity Score 175

Nice! Wanna see more of this utilized everywhere

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