AnnaNas Beauty and Slim Centre: 1kg

This kilo has been lost thanks to our weight loss program. Even you can lose weight at AnnaNas.

Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Directors: Simone Parravicini, Milos Obradovic
Copywriters: Milos Obradovic, Simone Parravicini
Illustrator: Simone Parravicini
Time of release: May 2006


Rog's picture
6092 pencils

This bloke's onto something...

>>>> That's not an ad. THIS is an ad.

Chocolat's picture
288 pencils

ewwwww....thats creepy. Im visualizing someones fat in those cans! gross!!!!

andreis's picture
285 pencils

that's so true! :)
but a great concept


JTW926's picture
184 pencils

but definately get's your attention. i love guerilla marketing!

Yokel's picture
604 pencils

Thought this was a tin of pineapple ...

Shut Theory's picture
Shut Theory
515 pencils

annanas is pinapple in italian? cool! :)

Yokel's picture
604 pencils

Don't know about Italian, but in a lot of languages it is.

JTW926's picture
184 pencils

yes ananas is pineapple in Italian

philippertl's picture
656 pencils

I think, it's a cool idea and it would motivate people by showing them how much a kg of fat actually is.

Desi's picture
1052 pencils

If you litter the street where I live you get a bad name.

Joel Yeo's picture
Joel Yeo
4 pencils

If you litter the street where I live, you get fined and made to do community work.

me thinks's picture
me thinks
722 pencils

what an excellent piece of advertising.

popdistortion's picture
1594 pencils

'Even you can lose weight'? 'Even you'? Bit insulting or is that just me? Doesn't get me from my chair in joy.

copywriter.txt's picture
828 pencils

I was thinking the same when i read your comment. But, in overall, it is a nice guerrilla.

mikelite's picture
1031 pencils

nope, it was nice guerrilla when they actually used lumps of "fat" and left them around malls. this is just a half-thought.

teenie's picture
1894 pencils

Agreed, but things often get lost in the translation. It might sound better in Italian - or maybe it's part of a well-known expression or something.

• ω •'s picture
• ω •
243 pencils

i'd like one of them as a paperweight on my desk :P

DarkSide's picture
1066 pencils

Nice idea, but too fake.

a s's picture
a s
46 pencils


Stigset's picture
1454 pencils

so what was in those cans ? That's what i want to know ,fat ? euuuuwy

klaussnow's picture
1675 pencils

In the US there was a whole campaign about finding someones 'stomach', the line was something like "Bob musta lost his stomach running on the beach' and it showed some gobule jello-y like thing in the shape of a gut.

that was good.

... its already been done...

JTW926's picture
184 pencils

yeah those are great ads, except when the kids start poking it with a stick and it jiggles...ew

B128's picture
392 pencils

Oh... this is nice..

emeka baba's picture
emeka baba
6 pencils

not compelling

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