AnnaNas Beauty and Slim Centre: 1kg

AnnaNas Beauty and Slim Centre: 1kg
Average: 2 (7 votes)

This kilo has been lost thanks to our weight loss program. Even you can lose weight at AnnaNas.

Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Directors: Simone Parravicini, Milos Obradovic
Copywriters: Milos Obradovic, Simone Parravicini
Illustrator: Simone Parravicini
Time of release: May 2006

24 comments

Rog's picture
6108 pencils
Rog

This bloke's onto something...

>>>> That's not an ad. THIS is an ad.

Chocolat's picture
288 pencils
Chocolat

ewwwww....thats creepy. Im visualizing someones fat in those cans! gross!!!!

andreis's picture
285 pencils
andreis

that's so true! :)
but a great concept

--
cargocollective.com/andrei

JTW926's picture
184 pencils
JTW926

but definately get's your attention. i love guerilla marketing!

Yokel's picture
608 pencils
Yokel

Thought this was a tin of pineapple ...

Shut Theory's picture
515 pencils
Shut Theory

annanas is pinapple in italian? cool! :)

http://shut.elmota.com

Yokel's picture
608 pencils
Yokel

Don't know about Italian, but in a lot of languages it is.

JTW926's picture
184 pencils
JTW926

yes ananas is pineapple in Italian

philippertl's picture
656 pencils
philippertl

I think, it's a cool idea and it would motivate people by showing them how much a kg of fat actually is.

Desi's picture
1052 pencils
Desi

If you litter the street where I live you get a bad name.

Joel Yeo's picture
4 pencils
Joel Yeo

If you litter the street where I live, you get fined and made to do community work.

me thinks's picture
722 pencils
me thinks

what an excellent piece of advertising.

popdistortion's picture
1596 pencils
popdistortion

'Even you can lose weight'? 'Even you'? Bit insulting or is that just me? Doesn't get me from my chair in joy.

copywriter.txt's picture
830 pencils
copywriter.txt

I was thinking the same when i read your comment. But, in overall, it is a nice guerrilla.

mikelite's picture
1031 pencils
mikelite

nope, it was nice guerrilla when they actually used lumps of "fat" and left them around malls. this is just a half-thought.

teenie's picture
1898 pencils
teenie

Agreed, but things often get lost in the translation. It might sound better in Italian - or maybe it's part of a well-known expression or something.

• ω •'s picture
243 pencils
• ω •

i'd like one of them as a paperweight on my desk :P

DarkSide's picture
1063 pencils
DarkSide

Nice idea, but too fake.

a s's picture
46 pencils
a s

cooool

Stigset's picture
1460 pencils
Stigset

so what was in those cans ? That's what i want to know ,fat ? euuuuwy

klaussnow's picture
1687 pencils
klaussnow

In the US there was a whole campaign about finding someones 'stomach', the line was something like "Bob musta lost his stomach running on the beach' and it showed some gobule jello-y like thing in the shape of a gut.

that was good.

... its already been done...

JTW926's picture
184 pencils
JTW926

yeah those are great ads, except when the kids start poking it with a stick and it jiggles...ew

B128's picture
394 pencils
B128

Oh... this is nice..

emeka baba's picture
6 pencils
emeka baba

not compelling