Andes Beer: Teletransporter
Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to know, all intentions where express by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter – a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!
Legal Notice: Teleportation does not cause any physical non psychological damages. It helps and encourages long lasting couples and friendships. To lie is a sin, teleport is not!
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal
Booth designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Responsible for Client: Ricardo Fernandez, Pablo Firpo, Eduardo Palacios, Martín Cao
Comments
Wow! Absolutely amazing! I want this device at our place.
This is absolute brilliance. wow.
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The concept is only as good as the execution.
I would like to bring it to vietnam. Very excellent!
10/10. Amazing idea. Congrats.
"Why lie if you can teleport?" You ARE lying.
I know the beer industry, and it's a hard category to distinguish yourself in, because let's face it - most beer are pretty much the same, BUT you have to take a stand on where you sit within the market.
I'll list beers that are internationally known...
Stella Artois is the unattainable, the precious beer that you would do anything to protect.
Heineken is the club beer - about high fashion and style.
Bud is irreverent and fun 80% of the time and talks of craftmanship the other 20%
Corona Extra is about a relaxed attitude, sharing special moments with friends.
Bud Light and Coors Light are about the party lifestyle.
This? Apparently it's about lying to your girlfriend/wife and nothing else. If that's cool with them, then hey - I guess that's their angle. And if all their other advertising is about that, then they've clearly stated where they stand in the market. If their other ads aren't, then they're struggling to find what they're about.
It's a great concept, and well executed, but it just doesn't sit right - and I'd wonder if the $ invested was worth the return.
I totally disagree. It's called comic hyperbole. Bud built their incredible success on the back of it, and in my opinion Bud is probably kicking themselves that they didn't think of this idea first. Men will see this concept, and think, 'That's hilarious. Andes Beer understands how I think'.
Increased market share and return on investment? - you betcha.
So what? It's all about LYING and it has nothing to do with this that "many people thinks this way".
Promising to the people, that their relationships will be better, even if men will (in better way) lie to their girlfriends is a LIE itself.
It appears as a good insight, but
EARNING MONEY using LIES and encouraging people to LIE is abominable for me.
People may like it, but it doesn't change negative factors of it.
the designaddict: How can I SO agree with you on that dark chocolate ad, and then not on this? ;^P
No, no, no. You don´t know the product. I´m from Mendoza, Argentina. Here, Andes is the beer of the fun, the friends moments. That´s why all this brilliant campaign was very successful in all country.
simply mindblowing job!
they showed me a picture & i laughed
dignity has never been photographed
Cool
So funny
Simply great. Congrats to the team.
Sometimes people deserved to be lied to. A grown up is legally entitled to drink anytime with friends, and he/she doesn't have to make up excuses to anyone.
The idea is so brilliant. Very well use of the environment. And very much fun.
I Love U!!!!!!!!
Guys we got life now... woohoo :-)
Dude !!!
damn awesome !!!!!!!!!!!!!!!!!!!!!!
"You Pirate !" LOL.
+++
"I love everything"
thats amazing! and f*&/% off all stupid people who said that this idea is wrong!
I totally love it, and I'm a married girl. How come no one did this beforeee!!! Great idea :)
this is a great ! tottaly great!
i dont understand why some guys try to show up like real moral persons and said this is wrong...f*ck u men! you are so liars like me and any men in the world....losers!
Great job.
amazing..........but its must have cost a lot.
Infected by a virus called CREATIVE | "And ya I Love Everything"
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WOW!! does it really exist...
Wow! Totally amazing idea! haha love it!
this is fucking best idea i've seen in years!
amazing
WTF the best idea
Lucas Advertising
machina for the liars :)
genius!
JAJAJAJAJAJAJA Esto es Cannes!
man! what a brilliant idea.
and what a lucky ad company to find a customer willing to pay all that money for the execution!
i wish Efes did this in turkey...
Take it easy. I just wanna know what do i have to do get one of these machines. Send me one, pronto!
A really killer idea!
One of the very best examples of guerrilla marketing. Truly stunning!
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This is so amazing!! It's really creative!!!!!!! I love it!!
thinkin of going to try it out! Argentina here i come!
you stupid guys its a BIG WHITE LIE , you just fool your selves , I pity you that you prefer lying to your girlfriend instead of facing the truth and solve your problems. SHAME ON YOU GUYS
wt da?
...
Your boyfriend used it last time he called you, didn't he???
See you at road...
this is a huge idea.. this .. this is amazing man. an idea and they make it real. wow. love that.
I lol'ed
I lol'ed
AMBIENT GRAND PRIX
I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.
I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.
jajajajajaja this people talking about moral, lying and cheating are definitely not publicists, and all girls... so don't forget... you are not the target of this add... so, of course you wouldn't understand it and laugh about it...
lejos la mejor acción publicitaria en años...
Girls, just go out. Tell your boyfriends you go out. This invention is hilarious! Good for you guys. You really do need time with your friends. This is misleading though. It might not be true that there would be less broken up couples. People who disagree with this ad, have their rights to their opinion and the creators and users of this teleporter know it's purpose.
And of course the target market for this ad would be Laughing their beers out their noses but let the boys have some fun and the beer company amass profit. That's all they want. Not sure that's all they'll get.
for more info http://andesteletransporter.blogspot.com/
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