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Andes Beer: Teletransporter

Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to know, all intentions where express by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter – a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!

Legal Notice: Teleportation does not cause any physical non psychological damages. It helps and encourages long lasting couples and friendships. To lie is a sin, teleport is not!

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal
Booth designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Responsible for Client: Ricardo Fernandez, Pablo Firpo, Eduardo Palacios, Martín Cao

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56 comments

morse's picture
morse
15671 pencils

Wow! Absolutely amazing! I want this device at our place.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fridgerator's picture
Fridgerator
458 pencils

This is absolute brilliance. wow.

----------------------------------------------
The concept is only as good as the execution.

Charlie_12's picture
Charlie_12
97 pencils

Great campaign!

quokkies's picture
quokkies
251 pencils

I would like to bring it to vietnam. Very excellent!

thedesignaddict's picture
thedesignaddict
5366 pencils

10/10. Amazing idea. Congrats.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

"Why lie if you can teleport?" You ARE lying.

I know the beer industry, and it's a hard category to distinguish yourself in, because let's face it - most beer are pretty much the same, BUT you have to take a stand on where you sit within the market.

I'll list beers that are internationally known...
Stella Artois is the unattainable, the precious beer that you would do anything to protect.
Heineken is the club beer - about high fashion and style.
Bud is irreverent and fun 80% of the time and talks of craftmanship the other 20%
Corona Extra is about a relaxed attitude, sharing special moments with friends.
Bud Light and Coors Light are about the party lifestyle.

This? Apparently it's about lying to your girlfriend/wife and nothing else. If that's cool with them, then hey - I guess that's their angle. And if all their other advertising is about that, then they've clearly stated where they stand in the market. If their other ads aren't, then they're struggling to find what they're about.

It's a great concept, and well executed, but it just doesn't sit right - and I'd wonder if the $ invested was worth the return.

thedesignaddict's picture
thedesignaddict
5366 pencils

I totally disagree. It's called comic hyperbole. Bud built their incredible success on the back of it, and in my opinion Bud is probably kicking themselves that they didn't think of this idea first. Men will see this concept, and think, 'That's hilarious. Andes Beer understands how I think'.

Increased market share and return on investment? - you betcha.

miko1aj's picture
miko1aj
3097 pencils

So what? It's all about LYING and it has nothing to do with this that "many people thinks this way".
Promising to the people, that their relationships will be better, even if men will (in better way) lie to their girlfriends is a LIE itself.
It appears as a good insight, but
EARNING MONEY using LIES and encouraging people to LIE is abominable for me.

People may like it, but it doesn't change negative factors of it.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

the designaddict: How can I SO agree with you on that dark chocolate ad, and then not on this? ;^P

silvi's picture
silvi
4172 pencils

No, no, no. You don´t know the product. I´m from Mendoza, Argentina. Here, Andes is the beer of the fun, the friends moments. That´s why all this brilliant campaign was very successful in all country.

Guest's picture
Guest

You're blowing this out of proportion. Probably coz you're not the target (dunno) and most definitely cause you're not from the country/region. You don't share the same idiosyncrasy, the same insights and the same codes.

Andes is essentially about relationships. With friends and with girlfriends, it's about winning at the clubs with the ladies, but also having fun with your buds. It's about the classic (and I thought it was universal, apparently not) struggle of keeping balance between your girl and your friends. Of course in an exaggerated humorous tone. It's something man can relate too. And if you watched the commercials closely it's not about cheating or hurting people with your lies...it's about friendship and relationships, it's fun.

It's the typical male camaraderie where your friends drive you crazy when you blow the off for your girl, and the other way around. It's pretty common and universal.

I repeat maybe you're not the target, or maybe this doesn't work on other countries. But here, it works perfectly. Is insightful and very well executed. As many of their campaigns.

Regards
o/

tirthomitro's picture
tirthomitro
2722 pencils

simply mindblowing job!

they showed me a picture & i laughed
dignity has never been photographed

cruzialx's picture
cruzialx
194 pencils

Cool

talkingisfree's picture
talkingisfree
2571 pencils

So funny

kgeiger's picture
kgeiger
7085 pencils

Simply great. Congrats to the team.

satrianee's picture
satrianee
3748 pencils

Sometimes people deserved to be lied to. A grown up is legally entitled to drink anytime with friends, and he/she doesn't have to make up excuses to anyone.

The idea is so brilliant. Very well use of the environment. And very much fun.

antondeluxe's picture
antondeluxe
43 pencils

I Love U!!!!!!!!

eugenius's picture
eugenius
396 pencils

Guys we got life now... woohoo :-)

Brain-Art's picture
Brain-Art
1101 pencils

Dude !!!

ashish.kalpund's picture
ashish.kalpund
42 pencils

damn awesome !!!!!!!!!!!!!!!!!!!!!!

sirvan's picture
sirvan
29870 pencils

"You Pirate !" LOL.

+++

"I love some things, and don't love some other things."

wert's picture
wert
77 pencils

thats amazing! and f*&/% off all stupid people who said that this idea is wrong!

Minifly's picture
Minifly
4 pencils

I totally love it, and I'm a married girl. How come no one did this beforeee!!! Great idea :)

Madeinmelmac's picture
Madeinmelmac
116 pencils

this is a great ! tottaly great!
i dont understand why some guys try to show up like real moral persons and said this is wrong...f*ck u men! you are so liars like me and any men in the world....losers!

nomi49's picture
nomi49
18 pencils

Great job.

funky_frogii's picture
funky_frogii
2538 pencils

amazing..........but its must have cost a lot.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

73pixels's picture
73pixels
159 pencils

WOW!! does it really exist...

michdec's picture
michdec
440 pencils

Wow! Totally amazing idea! haha love it!

Wordnerd's picture
Wordnerd
6662 pencils

this is fucking best idea i've seen in years!

hilazon's picture
hilazon
150 pencils

amazing

lucas79's picture
lucas79
49 pencils

WTF the best idea

Lucas Advertising

resul ay's picture
resul ay
78 pencils

machina for the liars :)

Viralmente's picture
Viralmente
15 pencils

genius!

monsieurange's picture
monsieurange
520 pencils

JAJAJAJAJAJAJA Esto es Cannes!

gravity's picture
gravity
181 pencils

man! what a brilliant idea.

and what a lucky ad company to find a customer willing to pay all that money for the execution!

i wish Efes did this in turkey...

appie's picture
appie
157 pencils

Take it easy. I just wanna know what do i have to do get one of these machines. Send me one, pronto!

richewd's picture
richewd
3 pencils

A really killer idea!

atb2005's picture
atb2005
13567 pencils

One of the very best examples of guerrilla marketing. Truly stunning!

oky0818@hanmail.net's picture
oky0818@hanmail.net
3 pencils

This is so amazing!! It's really creative!!!!!!! I love it!!

kagzmainah's picture
kagzmainah
631 pencils

thinkin of going to try it out! Argentina here i come!

Maliheh's picture
Maliheh
79 pencils

you stupid guys its a BIG WHITE LIE , you just fool your selves , I pity you that you prefer lying to your girlfriend instead of facing the truth and solve your problems. SHAME ON YOU GUYS

wt da?

gonndo's picture
gonndo
1092 pencils

...

Your boyfriend used it last time he called you, didn't he???

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

this is a huge idea.. this .. this is amazing man. an idea and they make it real. wow. love that.

Guest's picture
Guest

I lol'ed

Huub's picture
Huub
248 pencils

I lol'ed

Guest's picture
Guest

AMBIENT GRAND PRIX

jay jay's picture
jay jay
24 pencils

I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.

jay jay's picture
jay jay
24 pencils

I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.

Guest's picture
Guest

jajajajajaja this people talking about moral, lying and cheating are definitely not publicists, and all girls... so don't forget... you are not the target of this add... so, of course you wouldn't understand it and laugh about it...
lejos la mejor acción publicitaria en años...

Guest's picture
Guest

Girls, just go out. Tell your boyfriends you go out. This invention is hilarious! Good for you guys. You really do need time with your friends. This is misleading though. It might not be true that there would be less broken up couples. People who disagree with this ad, have their rights to their opinion and the creators and users of this teleporter know it's purpose.

And of course the target market for this ad would be Laughing their beers out their noses but let the boys have some fun and the beer company amass profit. That's all they want. Not sure that's all they'll get.

Guest's picture
Guest
Mistiko's picture
Mistiko
68 pencils

Awesome !!!!!

Guest's picture
Guest

OMG!!!!!!!!!!!!!!!!!!!!!!!!!

Cahyoko T's picture
Cahyoko T
19 pencils

hahahahahahahah

Yorch's picture
Yorch
7 pencils

Brillante!

Yorch!

robertfpeterson's picture
robertfpeterson
98 pencils

This is genius and, not to mention, would also work great for girls with jealous boyfriends

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