May 2013

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram.

Don't share your free time, live it!

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Comments (2)

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Highest Rated

kleenex's picture
Activity Score 44681

I love it.

morse's picture
Activity Score 17508

Good idea. Can't believe it hasn't been done before.

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kleenex's picture
Activity Score 44667

I love it.