Amnistía Internacional: Lighter
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir
33 comments
Great!!! :)
cool, very nice
smart one...
cool, very nice,
Oooooooh!! Amazing!!! Something for Amnesty with the light!! That´s new!! or not... I´d prefer a viral using that lighter with a butt and then focus to some politician face, like the shoe of Bush, that´d be new.
An ex-RNL from Spain (so ex-partner yours Pancho)
I would probably buy the lighter, and I don't even smoke. But I like buying gifts that benefit charities.
http://jackmancer.com/
http://twitter.com/jackmancer/
The photo is fake. is this idea real?
don't care if it's real or not, the concept is ok
http://jackmancer.com/
http://twitter.com/jackmancer/
great idea, very good work
what?
if we don´t do real things,
what are we doing?
COOL!!!!!
:)
Michael Burgos Adam
amnesty international endorses smoking?? I though companies went away from promotional lighters..? it seem an interesting idea forced to be be a good idea. Why would it be slick metallic also, where is the compassion and warmth a charity/organisation should have, modern, I don't buy it.
It could be a candle lighter or a stove lighter.
It could be a candle or a gas stove lighter.
or a lighter for a concert.
very cool. nice. Trihan
Nothing special.
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i agree nothing special
simple & great idea!
simple, brillant, intelligent
Truchazooo!!!!
NICEEE , ENTERO NICE!
Espero que a adesão de fumantes seja tão grande que compense pelo menos um pouco essa propaganda em prol do hábito de fumar. É mais uma brincadeira publicitária que tem uma visão estreita das implicações da comunicação.
not exciting
Paren al Pancho por favor!!! Tanto trucho mal hecho!
Con texto en inglés y en español más encima.
Tanta desesperación por un premio...
So juvenile...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
cool fighting for amnesty but we "only" use lighter for smoking.
The idea is good, but very easy.
From Ambient point of view, great
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~ Quite obviously, I have gathered no moss ! ~
Good idea, but easy
SIMPLE AND CLEAR
i would like to have this