Amnistía Internacional: Lighter

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir

33 comments

Guest's picture
Guest

Great!!! :)

Guest's picture
Guest

cool, very nice

Guest's picture
Guest

smart one...

Guest's picture
Guest

cool, very nice,

Guest's picture
Guest

Oooooooh!! Amazing!!! Something for Amnesty with the light!! That´s new!! or not... I´d prefer a viral using that lighter with a butt and then focus to some politician face, like the shoe of Bush, that´d be new.

An ex-RNL from Spain (so ex-partner yours Pancho)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I would probably buy the lighter, and I don't even smoke. But I like buying gifts that benefit charities.

silvi's picture
silvi
4172 pencils

The photo is fake. is this idea real?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

don't care if it's real or not, the concept is ok

Guest's picture
Guest

great idea, very good work

Guest's picture
Guest

what?
if we don´t do real things,
what are we doing?

Guest's picture
Guest

COOL!!!!!

maxface's picture
maxface
10 pencils

:)

Michael Burgos Adam

Sydney based jake's picture
Sydney based jake
115 pencils

amnesty international endorses smoking?? I though companies went away from promotional lighters..? it seem an interesting idea forced to be be a good idea. Why would it be slick metallic also, where is the compassion and warmth a charity/organisation should have, modern, I don't buy it.

Guest's picture
Guest

It could be a candle lighter or a stove lighter.

ibeg2differ's picture
ibeg2differ
420 pencils

It could be a candle or a gas stove lighter.

Guest's picture
Guest

or a lighter for a concert.

Guest's picture
Guest

very cool. nice. Trihan

mikeelrapido's picture
mikeelrapido
1929 pencils

Nothing special.

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zaina's picture
zaina
85 pencils

i agree nothing special

Guest's picture
Guest

simple & great idea!

Guest's picture
Guest

simple, brillant, intelligent

CABAZORRO's picture
CABAZORRO
354 pencils

Truchazooo!!!!

Guest's picture
Guest

NICEEE , ENTERO NICE!

Guest's picture
Guest

Espero que a adesão de fumantes seja tão grande que compense pelo menos um pouco essa propaganda em prol do hábito de fumar. É mais uma brincadeira publicitária que tem uma visão estreita das implicações da comunicação.

Guest's picture
Guest

not exciting

Guest's picture
Guest

Paren al Pancho por favor!!! Tanto trucho mal hecho!
Con texto en inglés y en español más encima.
Tanta desesperación por un premio...

Juan Cabral's picture
Juan Cabral
709 pencils

So juvenile...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

cool fighting for amnesty but we "only" use lighter for smoking.

Tommy G.'s picture
Tommy G.
897 pencils

The idea is good, but very easy.

rolling.stone's picture
rolling.stone
2740 pencils

From Ambient point of view, great

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

willy wonka's picture
willy wonka
137 pencils

Good idea, but easy

xezadaca's picture
xezadaca
85 pencils

SIMPLE AND CLEAR

LeroyChristian's picture
LeroyChristian
392 pencils

i would like to have this

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