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Amnistía Internacional: Lighter

Amnistía Internacional: Lighter
Your rating: None Average: 6.9 (59 votes)

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir

33 Comments

Guest's picture

Great!!! :)

Guest's picture

cool, very nice

Guest's picture

smart one...

Guest's picture

cool, very nice,

Guest's picture

Oooooooh!! Amazing!!! Something for Amnesty with the light!! That´s new!! or not... I´d prefer a viral using that lighter with a butt and then focus to some politician face, like the shoe of Bush, that´d be new.

An ex-RNL from Spain (so ex-partner yours Pancho)

Jaap Grolleman's picture 6401 pencils

I would probably buy the lighter, and I don't even smoke. But I like buying gifts that benefit charities.

silvi's picture 4174 pencils

The photo is fake. is this idea real?

Jaap Grolleman's picture 6401 pencils

don't care if it's real or not, the concept is ok

Guest's picture
10

great idea, very good work

Guest's picture

what?
if we don´t do real things,
what are we doing?

Guest's picture

COOL!!!!!

maxface's picture 10 pencils

:)

Michael Burgos Adam

Sydney based jake's picture 115 pencils

amnesty international endorses smoking?? I though companies went away from promotional lighters..? it seem an interesting idea forced to be be a good idea. Why would it be slick metallic also, where is the compassion and warmth a charity/organisation should have, modern, I don't buy it.

Guest's picture

It could be a candle lighter or a stove lighter.

ibeg2differ's picture 420 pencils

It could be a candle or a gas stove lighter.

Guest's picture

or a lighter for a concert.

Guest's picture

very cool. nice. Trihan

mikeelrapido's picture 1943 pencils

Nothing special.

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zaina's picture 87 pencils

i agree nothing special

Guest's picture

simple & great idea!

Guest's picture

simple, brillant, intelligent

CABAZORRO's picture 304 pencils

Truchazooo!!!!

Guest's picture

NICEEE , ENTERO NICE!

Guest's picture

Espero que a adesão de fumantes seja tão grande que compense pelo menos um pouco essa propaganda em prol do hábito de fumar. É mais uma brincadeira publicitária que tem uma visão estreita das implicações da comunicação.

Guest's picture

not exciting

Guest's picture

Paren al Pancho por favor!!! Tanto trucho mal hecho!
Con texto en inglés y en español más encima.
Tanta desesperación por un premio...

Juan Cabral's picture 713 pencils

So juvenile...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

cool fighting for amnesty but we "only" use lighter for smoking.

Tommy G.'s picture 913 pencils
6

The idea is good, but very easy.

rolling.stone's picture 2750 pencils

From Ambient point of view, great

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~ Quite obviously, I have gathered no moss ! ~

willy wonka's picture 137 pencils
7

Good idea, but easy

xezadaca's picture 85 pencils

SIMPLE AND CLEAR

LeroyChristian's picture 406 pencils

i would like to have this

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