Ads of the World A Graphics.com site

Amnistía Internacional: Lighter

Amnistía Internacional: Lighter
Your rating: None Average: 6.8 (45 votes)

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Raúl Estrela, Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir

Comments

Guest's picture

Great!!! :)

Guest's picture

cool, very nice

Guest's picture

smart one...

Guest's picture

cool, very nice,

Guest's picture

Oooooooh!! Amazing!!! Something for Amnesty with the light!! That´s new!! or not... I´d prefer a viral using that lighter with a butt and then focus to some politician face, like the shoe of Bush, that´d be new.

An ex-RNL from Spain (so ex-partner yours Pancho)

www.jackmancer.com's picture 731 pencils

I would probably buy the lighter, and I don't even smoke. But I like buying gifts that benefit charities.

silvi's picture 1464 pencils

The photo is fake. is this idea real?

www.jackmancer.com's picture 731 pencils

don't care if it's real or not, the concept is ok

Guest's picture
10

great idea, very good work

Guest's picture

what?
if we don´t do real things,
what are we doing?

Guest's picture

COOL!!!!!

maxface's picture 10 pencils

:)

Michael Burgos Adam

Sydney based jake's picture 115 pencils

amnesty international endorses smoking?? I though companies went away from promotional lighters..? it seem an interesting idea forced to be be a good idea. Why would it be slick metallic also, where is the compassion and warmth a charity/organisation should have, modern, I don't buy it.

Guest's picture

It could be a candle lighter or a stove lighter.

ibeg2differ's picture 441 pencils

It could be a candle or a gas stove lighter.

Guest's picture

or a lighter for a concert.

Guest's picture

very cool. nice. Trihan

mikeelrapido's picture 859 pencils

Nothing special.

<--------SexInAds-------->
http://sexinads.tumblr.com

zaina's picture 87 pencils

i agree nothing special

Guest's picture

simple & great idea!

Guest's picture

simple, brillant, intelligent

FIDE2805's picture 60 pencils

Truchazooo!!!!

Guest's picture

NICEEE , ENTERO NICE!

Guest's picture

Espero que a adesão de fumantes seja tão grande que compense pelo menos um pouco essa propaganda em prol do hábito de fumar. É mais uma brincadeira publicitária que tem uma visão estreita das implicações da comunicação.

Guest's picture

not exciting

Guest's picture

Paren al Pancho por favor!!! Tanto trucho mal hecho!
Con texto en inglés y en español más encima.
Tanta desesperación por un premio...

Juan Cabral's picture 719 pencils

So juvenile...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

cool fighting for amnesty but we "only" use lighter for smoking.

Tommy G.'s picture 85 pencils
6

The idea is good, but very easy.

rolling.stone's picture 1164 pencils

From Ambient point of view, great

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!