Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriter: Nicolas Becker
Art Directors: Christian Sommer, Ivo Hlavac
Account Supervisors: Michael Freitag, Britta Christoph
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13 Comments
the suitcase should not open by public....nice one
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
very intersting... (what must we do today to be seen by media).
Simple ideas are the best !
Really cool way to garner public attention. Unfortunately, the audience is fairly small.
The publicity they got from this stunt was probably worth more than the stunt itself. As small as it may seem, I think it was very effective. Bravo.
great idea....
no doubt!!
they showed me a picture & i laughed
dignity has never been photographed
Jaw-dropping, risky but great
great idea. however. i think the model is the wrong fit. these are woman who are drugged so bad that they become nothing but a shell. the model should have that same empty and sad expression
the creative and the proposition met the objectif.
I think this works better...simpler and more powerful
http://www.advertolog.com/iom/print-outdoor/stop-human-trafficking-351...
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I think; therefore I am
great
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~ Quite obviously, I have gathered no moss ! ~
I don't know about you guys, but for a company that speaks volumes about helping people; to "force" (in their own words) a real woman into a suitcase at an airport to get this message across takes it a bit too far, don't you think?
I feel that a vinyl sticker on a suitcase would create roughly the same impact and attention from travelers at the airport. The idea is great, but I would really rethink the execution on this one.
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The concept is only as good as the execution.
@Fridgerator
"...rethink the execution on this one..."
You must be kidding. The medium IS the message in this communication. You're clearly clueless.
Great idea!