Amnesty International: Woman in a suitcase

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriter: Nicolas Becker
Art Directors: Christian Sommer, Ivo Hlavac
Account Supervisors: Michael Freitag, Britta Christoph

December 2009


funky_frogii's picture
2536 pencils

the suitcase should not open by public....nice one

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Hibon's picture
3734 pencils

very intersting... (what must we do today to be seen by media).

Simple ideas are the best !

nepstein's picture
197 pencils

Really cool way to garner public attention. Unfortunately, the audience is fairly small.

macluvin's picture
397 pencils

The publicity they got from this stunt was probably worth more than the stunt itself. As small as it may seem, I think it was very effective. Bravo.

tirthomitro's picture
2760 pencils

great idea....
no doubt!!

they showed me a picture & i laughed
dignity has never been photographed

germanhudders's picture
336 pencils

Jaw-dropping, risky but great

amchamas's picture
92 pencils

great idea. however. i think the model is the wrong fit. these are woman who are drugged so bad that they become nothing but a shell. the model should have that same empty and sad expression

chris myles's picture
chris myles
429 pencils

the creative and the proposition met the objectif.

CurryJ's picture
955 pencils

I think this works better...simpler and more powerful

I think; therefore I am

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

Fridgerator's picture
458 pencils

I don't know about you guys, but for a company that speaks volumes about helping people; to "force" (in their own words) a real woman into a suitcase at an airport to get this message across takes it a bit too far, don't you think?

I feel that a vinyl sticker on a suitcase would create roughly the same impact and attention from travelers at the airport. The idea is great, but I would really rethink the execution on this one.

The concept is only as good as the execution.

thedesignaddict's picture
5409 pencils

"...rethink the execution on this one..."

You must be kidding. The medium IS the message in this communication. You're clearly clueless.

IRONWORKS's picture
222 pencils

Great idea!

cagkanyuksel's picture
592 pencils


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