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Stop executions, Save lives

Agency: 
Published/Aired: 
August 2009
8852
Description: 

Ambient advertisment created by Samu, South Korea for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: SAMU, Seoul, South Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter: Sanghun Yoo, Inhyang Moon, Misu Yi
Photographer: Jeonghun Yoo
Director: Jeonghun Yoo
Artists: Sanghun Yoo, Hwisoo Han

Comments (78)

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tirthomitro's picture
tirthomitro
Activity Score 2758

simply stunning!

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
Activity Score 2758

hey, i have seen this for 5 times in a row!
wish i would have been a part of it. this is
simply breathtaking!
simple as air, powerful as a tornado!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I'm crying

Guest's picture
Guest

This country steal ideas and culture from all of the world. Shame on you, Korea.

Guest's picture
Guest

learn to respect someone's work and keep your empty opinion for yourself.

Guest's picture
Guest

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful.

Guest's picture
Guest

Dont talk about my country like that if you have your tiny brain still breathing dude.
Have a little respect and manner before you saying your self an advertiser.
I dont care what if they steal the ideas and culture or what so ever, but that at least is better than
talk shit to someone's country. Go get your self grow up kid.

yoshimotobear's picture
yoshimotobear
Activity Score 45

great campaign, yet someone hates it. interesting

Guest's picture
Guest

what ever happen to you in Korea?
Did something happen to you? Why do you take out your animosity against Korea on this?

Guest's picture
Guest

Very nice and touching but not so very creative.

Guest's picture
Guest

i agree, touchy... but ... i cant get rid of a feeling of ghost... yeah 20 people is watching highlite of campaign... right... no press no cameras... sory i don't belive. idea pass, efficiency of campaign...NOT

Guest's picture
Guest

you are watching the highlight of the campaign too just like those people in the scene, right?
This campaign seems to be both guerilla and viral online campaign at the same time.

Guest's picture
Guest

Very nice and touching but not so very creative? Why is this not creative and whats creative in your eyes?? (Guest | Mon, 2009-09-21 04:24)

Guest's picture
Guest

compared to this every mexican soap opera is creative.

satisfied?

Guest's picture
Guest

you must be a very dedicated Telemundo soap opera fan.
I like Telemundo though.

This is a great campaign in my opinion.

dsklan's picture
dsklan
Activity Score 1926

what happened when the balloons lost gas?
hope the puppet didnt drop in crowded area...

Guest's picture
Guest

The balloons and the doll were traced and collected afterward.
Thanks for your concern though.

Guest's picture
Guest

Or in a pond where 200 deflated balloons and a large mass of waste paper polluted everything. Should have thought this one out more

Guest's picture
Guest

don't worry,
The balloons and the doll were traced and picked up.
no waste problem.
I appreciate your eco friendly comment.

Guest's picture
Guest

Guest | Mon, 2009-09-21 03:41
1
This country steal ideas and culture from all of the world. Shame on you, Korea.

: Dont talk about my country like that if you have your tiny brain still breathing dude.
Have a little respect and manner before you saying your self an advertiser.
I dont care what if they steal the ideas and culture or what so ever, but that at least is better than
talk shit to someone's country. Go get your self grow up kid.

silvi's picture
silvi
Activity Score 4172

Very emotional. Great. Great. Great.

Aphex's picture
Aphex
Activity Score 264

I love it. Cool!!

"Si eres buen copy, presiona alt + F4"

Guest's picture
Guest

cool

Guest's picture
Guest

amazing

Guest's picture
Guest

I like it a lot. I think it's a very strong idea with a very low cost execution (not in that way of course jajajjajaaj) but the only thing that i don't like is that the baloons are with the amnesty logo and not the ones with the signatures of the people, its not logic. but its a graet idea!

Guest's picture
Guest

As you can see on the video, the campaign was carried out not too long ago.
The reactions from the people were great.
All the balloons have the signatures of the people from the streets. If you look at the footage carefully, you can see the signatures on the balloons.
Sometimes, they are too small to see. But, they are there.
The results for this campaign is still on going.
Death penalty issue is too sensitive for the main stream Korean media.
It's not like global warming issue. Death penalty is a controversial subject as you can imagine.
So this campaign is being carried out on the streets and also online.
The Amnesty membership registration and also people accessing the amnesty Korea site has doubled since the campaign. I guess I can say that is a good result so far.

skyisblue's picture
skyisblue
Activity Score 6

simply breathtaking
well done, Amnesty.

With the massive executions going on in countries like Iran, I think this campaign is very timely.
Signatures on balloon saves the little girl on death row,,,
great idea.

I was very moved when the balloons started flying.
I mean that.

skyisblue's picture
skyisblue
Activity Score 6

awesome

redbullet's picture
redbullet
Activity Score 3

nicely done, very creative.

Guest's picture
Guest

This ad surely delivers a powerful message with very gentle touch.
Low budget, yet it is very very powerful.
controversial topic, but very touchy.
I like it a lot.

Guest's picture
Guest

wow... this should be a worldwide campaign like that earth hour

Guest's picture
Guest

good job, and where is creative?

onemanarmy's picture
onemanarmy
Activity Score 9

I lost faith in advertising a long time ago.
But this one gives me hope.
I am for death penalty,
but this campaign is very powerful and to the point.
I watched it 3 times in a row.

Guest's picture
Guest

beautiful

Guest's picture
Guest

that was incredible!, million of thumbs up. Amnesty international always good

Guest's picture
Guest

far out man

guerillaman1's picture
guerillaman1
Activity Score 20

how do I say this in a single word...

Brilliant!

Guest's picture
Guest

I'm jealous

Guest's picture
Guest

very good

Guest's picture
Guest

J. Lee

wow.....this is just astonishing...

Guest's picture
Guest

Small believe & one hands can give one breath

Guest's picture
Guest

fantastic.

Guest's picture
Guest

great job!

jjoonq's picture
jjoonq
Activity Score 3

Quite touching and stunning!

Guest's picture
Guest

kudos for those in korea who work to raise awareness among the ignorant few others. good ad. keep up the good work.

Guest's picture
Guest

So Cool~~~

amazing!

Guest's picture
Guest

kudos to those in korea who're raising awareness among the ignorant few. keep up the good work. brilliant campaign video.

Guest's picture
Guest

I love it. It's just so touching. Simple, but powerful.. You guys are great!!

Guest's picture
Guest

Hey, it's just so touching.. I love it and you guys did a great job!!!

Guest's picture
Guest

Dazzling ad. idea expressing contradictory one

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