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Amnesty International: Promises Don't Feed

Advertising Agency: DDB Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Carlos Ramas, Guilherme Somensato, Rodrigo Fernandes
Copywriter: Giovanni Pintaude
Published: August 2010

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20 comments

Guest's picture
Guest

im not gonna click the web site when im done with my meal
useleess

LeroyChristian's picture
LeroyChristian
392 pencils

you re not the target audience then

Guest's picture
Guest

SO GOOOOOOOOOOD!!!!

Guest's picture
Guest

superab ad congrats dnt have any words to appreciate it good work guys

Guest's picture
Guest

Well conceived idea. Makes an impact. But does it resonate with the people it needs too? Do rich people eat off paper plates? Do people who can truly affect change gain exposure to this type of thing? I wonder...

Life after marketing...
search deafamous dot ca

Guest's picture
Guest

but this isn't for rich people, they are asking for signatures not donations

Guest's picture
Guest

This is great!!!!

Guest's picture
Guest

godddddddddddddddddddddddd
filicitations pour ta publicite
mignez

Duckman's picture
Duckman
520 pencils

"Striking message"? come on...

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture
Guest

I found it striking. Maybe I'm more sensitive to this "kind of issue" than you... Like it.

Guest's picture
Guest

me gusta mucho!!

shortafella's picture
shortafella
1059 pencils

good point. nicely thought and executed

Wordnerd's picture
Wordnerd
6662 pencils

huh? now amnesty is fighting hunger as well?
good idea.

(i'm resisting making a pun about hungary now. but it's hard)

Cheerriiee's picture
Cheerriiee
952 pencils

This is so GREAT, i love Amnesty International campaigns!

Guest's picture
Guest

Good!!!!

Guest's picture
Guest

The creativity in this execution is the placement on the plate that is revealed once the food on top has been eaten. It has certainly been done before which makes me wonder why some of you are so enthralled with this.

Do we really need a 2 minute case study for 1 simple execution of an ad written on a plate?

This is your typical average idea that is masked with a pretty good(not great) case study to convince people it's bigger than it is.

How many people are going to read the web address of a filthy paper plate and type it into a web browser? Not very many. It will be forgotten as soon as the plate hits the inside of the trash can.

Guest's picture
Guest

I have never seen something like this before.

And I believe people would remember the web address in the same way I believe people remember a product after reading a newspaper ad. Don't you believe in advertising?

Guest's picture
Guest

Agencies do case studies because is a requirement from advertising festivals. So, to answer your question: "yes it is really needed to do a 2 minute case study".

bossman's picture
bossman
48 pencils

.

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