Amnesty International Mannheim: Torture meets modern art

This is just a duplicate.
The original hangs in a prison cell somewhere in China, Indonesia or the Middle East. Without witnesses. Without hope. Help us to stop this happening.
www.amnesty-international.de

This sculpture hung in the Museum of Fine Arts Mannheim, Germany. Amnesty wanted people to experience more about a subject which often avoid and tend to pass by.

Agency: Ogilvy, Frankfurt
Creative Director: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Dr. Stephan Vogel
Art Director: Dr.stephan Vogel, Christian Mommertz
Illustrator: Artist: Christian Schönwälder

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7 comments

Mo's picture
Mo
648 pencils

This is really smart. And..haha...look at that old lady, why is she staring like that? funny.

Mayday's picture
Mayday
106 pencils

Jajaja!! That old lady is very funny!

chippery's picture
chippery
94 pencils

powerful.

bknowlden's picture
bknowlden
3647 pencils

Must have had one hell of a team to find this placement. High-brow audience is perfect for Amnesty Int.
--
brandon

MADE in the USA's picture
MADE in the USA
434 pencils

Very stark and difficult subject matter, I’m sure there was some thoughtful decision making going on.

I read some of the comments concerning the “Knaz-Bear” advert. like this:

----Guest (not verified) Tue, 2006-07-18 11:24
whats this ad for? how did the client accept it? and how did ivan post it? hey, cool down buddy, we are here to review ads more on a positive side, not on a negative note. sorry ivan, but truth is always bitter-----

It causes me to realize some people haven’t the slightest idea of what “negative” is. It is painfully obvious this person didn’t have a thing to say about an ad depicting the torture of a real human being. However was outraged by some photo’s of a stuffed Bear ad. A sad example of a person going thru life with
self important blinders on.

I realize this is not an ad photo, However it’s still unfortunate the woman finds herself in the photo as a terrible distraction from the horror of the point.
I’m willing to agree the line “This is just a duplicate“. is completely unnecessary until the first (not so bright) person walks around the corner and starts screaming, or wets their pants. after that the line must be returned.

MADE in the USA's picture
MADE in the USA
434 pencils

Its true, Because I've been bad...Very very bad.

MADE in the USA's picture
MADE in the USA
434 pencils

I’m sorry you misunderstood me. I not taking anything personally, I’m not mad or upset at all. I was simply making a point about perspective, what is and what is not important.

No worries. eh mate.

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