Amnesty International: Lottery Scratch Ticket

Amnesty International: Lottery Scratch Ticket

A single coin may have a great effect, if you use it wisely.

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director(s): Patrik Partl
Art Director: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriters: Florian Schwab, Eva Sommeregger
Graphic Design: Kerstin Schudo

Your rating: None Average: 6.8 (31 votes)

Comments

Submitted by J.Zdaniuk on Thu, 2008-01-03 04:27.

I like the campaign and the way different executions are explored. I think that is key in holding people's attention with a subject that for most is so abstract and doesn't feel personally relevant.

What the Puck am I doing here?

Submitted by Wordnerd on Thu, 2008-01-03 05:11.

I like it very much, too. especially the fact, they managed to make ads for amnesty with a positive feeling instead of rubbing the horror into your eyes like most social ads.

Submitted by fredericostardust on Thu, 2008-01-03 13:23.

Been done, many times. Once several years ago by a student, won several awards. Also done for a wildlife non-profit- on AOTW a short time ago.

Submitted by me myself and irene on Thu, 2008-01-03 14:10.

agree. it's not new and it was in AOTW too.

©IMKE's picture
Submitted by ©IMKE on Fri, 2008-01-04 02:47.

I do agree with all the comments in AOTW...each of them makes 6th sense.

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

Submitted by idyeah on Fri, 2008-01-04 06:48.

Give me a place to stand, and I'll turn over the whole world - Archimedes
Ditto - Aamir Malik