Advertising Agency: SAMU, Seoul, South Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter: Jeonghun Yoo, Sanghun Yoo, Inhyang Moon, Misu Yi
Photographer: Jeonghun Yoo, Hwisoo Han, Jisu Kim
Director : Jeonghun Yoo
Artists : Sanghun Yoo, Mia Han, Jeonghun Yoo, Hwisoo Han
Released: August 2009
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Comments
simply stunning!
hey, i have seen this for 5 times in a row!
wish i would have been a part of it. this is
simply breathtaking!
simple as air, powerful as a tornado!
I'm crying
This country steal ideas and culture from all of the world. Shame on you, Korea.
learn to respect someone's work and keep your empty opinion for yourself.
We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful.
Dont talk about my country like that if you have your tiny brain still breathing dude.
Have a little respect and manner before you saying your self an advertiser.
I dont care what if they steal the ideas and culture or what so ever, but that at least is better than
talk shit to someone's country. Go get your self grow up kid.
great campaign, yet someone hates it. interesting
what ever happen to you in Korea?
Did something happen to you? Why do you take out your animosity against Korea on this?
Very nice and touching but not so very creative.
i agree, touchy... but ... i cant get rid of a feeling of ghost... yeah 20 people is watching highlite of campaign... right... no press no cameras... sory i don't belive. idea pass, efficiency of campaign...NOT
you are watching the highlight of the campaign too just like those people in the scene, right?
This campaign seems to be both guerilla and viral online campaign at the same time.
Very nice and touching but not so very creative? Why is this not creative and whats creative in your eyes?? (Guest | Mon, 2009-09-21 04:24)
compared to this every mexican soap opera is creative.
satisfied?
you must be a very dedicated Telemundo soap opera fan.
I like Telemundo though.
This is a great campaign in my opinion.
what happened when the balloons lost gas?
hope the puppet didnt drop in crowded area...
The balloons and the doll were traced and collected afterward.
Thanks for your concern though.
Or in a pond where 200 deflated balloons and a large mass of waste paper polluted everything. Should have thought this one out more
don't worry,
The balloons and the doll were traced and picked up.
no waste problem.
I appreciate your eco friendly comment.
Guest | Mon, 2009-09-21 03:41
1
This country steal ideas and culture from all of the world. Shame on you, Korea.
: Dont talk about my country like that if you have your tiny brain still breathing dude.
Have a little respect and manner before you saying your self an advertiser.
I dont care what if they steal the ideas and culture or what so ever, but that at least is better than
talk shit to someone's country. Go get your self grow up kid.
Very emotional. Great. Great. Great.
I love it. Cool!!
"Si eres buen copy, presiona alt + F4"
cool
amazing
I like it a lot. I think it's a very strong idea with a very low cost execution (not in that way of course jajajjajaaj) but the only thing that i don't like is that the baloons are with the amnesty logo and not the ones with the signatures of the people, its not logic. but its a graet idea!
As you can see on the video, the campaign was carried out not too long ago.
The reactions from the people were great.
All the balloons have the signatures of the people from the streets. If you look at the footage carefully, you can see the signatures on the balloons.
Sometimes, they are too small to see. But, they are there.
The results for this campaign is still on going.
Death penalty issue is too sensitive for the main stream Korean media.
It's not like global warming issue. Death penalty is a controversial subject as you can imagine.
So this campaign is being carried out on the streets and also online.
The Amnesty membership registration and also people accessing the amnesty Korea site has doubled since the campaign. I guess I can say that is a good result so far.
simply breathtaking
well done, Amnesty.
With the massive executions going on in countries like Iran, I think this campaign is very timely.
Signatures on balloon saves the little girl on death row,,,
great idea.
I was very moved when the balloons started flying.
I mean that.
awesome
nicely done, very creative.
This ad surely delivers a powerful message with very gentle touch.
Low budget, yet it is very very powerful.
controversial topic, but very touchy.
I like it a lot.
wow... this should be a worldwide campaign like that earth hour
good job, and where is creative?
I lost faith in advertising a long time ago.
But this one gives me hope.
I am for death penalty,
but this campaign is very powerful and to the point.
I watched it 3 times in a row.
beautiful
that was incredible!, million of thumbs up. Amnesty international always good
far out man
how do I say this in a single word...
Brilliant!
I'm jealous
very good
J. Lee
wow.....this is just astonishing...
Small believe & one hands can give one breath
fantastic.
great job!
Quite touching and stunning!
kudos for those in korea who work to raise awareness among the ignorant few others. good ad. keep up the good work.
So Cool~~~
amazing!
kudos to those in korea who're raising awareness among the ignorant few. keep up the good work. brilliant campaign video.
I love it. It's just so touching. Simple, but powerful.. You guys are great!!
Hey, it's just so touching.. I love it and you guys did a great job!!!
Dazzling ad. idea expressing contradictory one
So good!
awesome, the client must love it
I'm at a loss for words.
a fantastic guerilla campaign!!
This video has a wonderful viral campaign impact too.
highly effective with low cost budget,
saiko!
Respect
Alone we can do so little..
amazing
wow
very simple yet very powerful
Absolutely agree. awsome!
controversial topic, yet the message is delivered in a very touchy and soft tone.
I love it.
this advert gave me goose bumps
Dear my friend, great job!
Wish I could have helped you somehow, but you did such a great job on your own!
So proud of you :)
amazing work, how many balloons did it take?
gr8 work.... love it..
this is the best NGO campaign I've seen in many years
Wow!!! It's Ssooooo Great!!
powerful!!!
Great
This campaign is very moving.
this is some seriously good ambient
wow...
It had a great impact on me, hope you've achieved what you set out to do :)
Awesome work. Interaction is the golden goose. From the people signing balloons to those watching the video to those this campaign may have helped save.
I wonder where it ended up.
I like it!
Respect to all the creatives involved..
great piece of work
::: lovely :::
fantastic idea!!! Perfect approach!
bravo!
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